The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are concerned about making programming, distribution and acquisition decisions that have the most potential to succeed. Demand data from Parrot Analytics can be used in making informed content decisions, both for individual series and entire libraries. This data can be used to answer important questions surrounding content valuation, a process of assessing the monetary value of a title or content library. The analysis of "The Powerpuff Girls" in Brazil for the month of March 2024 provides key insights into the potential of using demand data to make informed content decisions.
To begin with, demand data can be used to answer questions on content valuation. For instance, through demand data, one can determine the level of interest and monetary value of the title. In the case of "The Powerpuff Girls," the show had 6.4 times the audience demand of the average show in Brazil over the last 30 days. This information can be used to determine the show’s baseline value, which can then inform its valuation. Additionally, demand data can help assess how well a show is performing and how it contributes to engagement of the rest of the catalog. Through these insights, a TV executive can better assess the return of investment a show will bring, its ability to drive subscriptions, and mitigate churn.
Demand data also helps executives make informed acquisition and distribution decisions. Specifically, they can assess which types of content exhibit the opportunity to acquire or produce, and how much content is worth to another streaming platform. Moreover, through demand data, they can determine which platforms are ideal for distribution of content.
With travelability being a vital aspect of demand data, executives can use the data provided to decide on optimal release strategies, pricing, and plan for future global expansions. For instance, although "The Powerpuff Girls" had outstanding worldwide audience demand in Brazil, its demand was 31% of the demand in its country of origin, the United States. This insight provides executives with the knowledge that they can optimize distribution strategies to increase demand in Brazil, and in the process, globally.
Lastly, demand data is essential in helping TV executives strategize on how to expand their reach, retain their audience and grow their platform. Through Parrot Analytics' ability to quantify taste clusters, TV executives can know their current audience better, and form partnerships that will not only expand their audience but also retain them. Analysis of "The Powerpuff Girls" shows that during March, audience demand for the show increased in Brazil by 36.7%, in line with its sustained demand over time.
To summarize, demand data is an essential resource for TV executives. Armed with this information, executives can make informed programming, acquisition, distribution and investment decisions that increase their platform's potential for success. The insights derived from "The Powerpuff Girls" analysis in Brazil for the month of March 2024 shows that executive decisions based on demand data can yield significant growth trajectories for any content.
The Powerpuff Girls's travelability to Brazil in the last 30 days is 24%, which means that the audience demand for The Powerpuff Girls is 24% of the demand in its country of origin, United States. Click through to another market to discover how well The Powerpuff Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s The Powerpuff Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Powerpuff Girls, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for The Powerpuff Girls in Brazil. We provide our partners with deep TV know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.