The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For television executives looking to make informed content, acquisition, distribution, or programming decisions, demand data can provide valuable insights. Using "The Real Housewives Of Potomac" as an example, we can see how demand data can help executives make more informed decisions.
Content Valuation: Using demand data, executives can determine the value of a title. In this case, "The Real Housewives Of Potomac" had 2.2 times the audience demand of the average show in Brazil over the last 30 days. This level of demand puts it in the top 8.6% of all TV shows in Brazil. Additionally, demand for the show has been increasing recently compared to its demand over the last 90 days. These trends suggest that this show may be worth a significant investment for a streaming platform looking to acquire or distribute content in Brazil.
Travelability: Another key factor in the valuation of a title is its travelability or global appeal. While the demand for "The Real Housewives Of Potomac" is good worldwide, its travelability is only okay. In Brazil, the demand for the show was only 12% of its demand in the United States, its country of origin. This factor should be taken into account if executives are looking to acquire or distribute content outside of the show's home market.
Programming: Using demand data, executives can also make more informed programming decisions. For example, executives can gather insights on the popularity of similar shows or other titles that are commonly watched alongside "The Real Housewives Of Potomac." In this case, the top 10 shows that were commonly watched alongside "The Real Housewives Of Potomac" in Brazil included "The Real Housewives Of Salt Lake City," "The Kardashians," and "The Real Housewives Of Atlanta." This insight could inform programming decisions for executives looking to develop similar content or acquire other titles that align with this genre.
Marketing: Demand data can also provide insights into the effectiveness of marketing campaigns. By examining the show's momentum, or pace of growth, executives can determine how well their marketing campaigns are resonating with their target audience. In this case, the demand for "The Real Housewives Of Potomac" in Brazil spiked in mid-December 2023, indicating that any marketing campaigns around this time were effective in driving demand.
Subscriber Retention and Acquisition: Using demand data, executives can make more informed decisions regarding subscriber retention and acquisition. In this case, executives will know that audience demand for "The Real Housewives Of Potomac" has decreased by 49.5% in Brazil during December. This information could inform executives' decisions on whether to renew the show for another season or invest in other shows with higher demand that could help to retain or acquire subscribers.
In conclusion, demand data can provide valuable insights for executives looking to make informed content, acquisition, distribution, or programming decisions. By examining the demand trends for a title like "The Real Housewives Of Potomac," executives can better value content, determine its travelability, make more informed programming decisions, evaluate the effectiveness of marketing campaigns, and make more informed decisions regarding subscriber retention and acquisition.
The Real Housewives Of Potomac's travelability to Brazil in the last 30 days is 15%, which means that the audience demand for The Real Housewives Of Potomac is 15% of the demand in its country of origin, United States. Click through to another market to discover how well The Real Housewives Of Potomac travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of Potomac, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for The Real Housewives Of Potomac in Brazil. We provide our partners with deep TV analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.