The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's critical to stay up-to-date on the latest trends and insights to make informed content, acquisition, distribution, or programming decisions. One of the most powerful tools at your disposal is demand data, which can offer an unparalleled level of insight into the current and future performance of any given TV show. A great example of this is "The Righteous Gemstones," a popular comedy that follows a televangelist family with a long tradition of deviance, greed, and charitable work.
By examining demand data for "The Righteous Gemstones" in Brazil over the last month, we can draw some critical insights and apply them to a strategic plan for the entertainment executive. Firstly, the demand for the show is good, with 3.2 times the audience demand of the average show in Brazil, indicating that it has a dedicated following. Only 8.6% of all TV shows have this level of demand, which is a positive sign. Furthermore, the demand for the show has been increasing in recent months, indicating that it may be a title to watch in the future.
Another important aspect of the demand data is the show's peak rank of #725, which tells us how well it's performing relative to other shows in Brazil. Although the show dropped in its rank by 123 spots during January, it still ranks at the 96.3th percentile in the comedy genre, meaning that it has higher demand than 96.3% of all comedy titles in Brazil.
Additionally, it's essential to understand how "The Righteous Gemstones" fits into the broader landscape of TV shows in Brazil. The show is most popular among fans of "Rick And Morty", "It's Always Sunny In Philadelphia", and "Ted Lasso", indicating that it resonates with audiences who enjoy offbeat humor. However, the demand for the show decreased during January, which shows that it may be time to explore new strategies for keeping its existing audience engaged and attracting new viewers.
Looking at the show's performance on a global scale provides further insights for entertainment executives. The show has outstanding audience demand across all platforms worldwide, as well as good travelability, meaning that its international demand is relatively high compared to its home market. Its longevity and momentum are both exceptional, indicating that it has long-term staying power. Meanwhile, its franchisability and reach are good, meaning that it has the potential to expand into other markets and reach a broader audience.
Finally, comparing the performance of "The Righteous Gemstones" over the last 30 days to the past year reveals yet more insights. Although its peak demand over the year was significantly higher than the average, it peaked even higher in the last 30 days, indicating a 39.4% increase in popularity.
All of these insights can be used by entertainment executives to make more informed content, acquisition, distribution, or programming decisions. By understanding how "The Righteous Gemstones" is performing in specific markets like Brazil, executives can determine whether it's worth re-investing in, and what strategies may be required to keep its audience engaged. Meanwhile, understanding the global demand for the show provides information on opportunities for expansion into international markets. Overall, the use of demand data can help entertainment executives to evaluate content, mitigate risk, and maximize revenue.
The Righteous Gemstones's travelability to Brazil in the last 30 days is 14%, which means that the audience demand for The Righteous Gemstones is 14% of the demand in its country of origin, United States. Click through to another market to discover how well The Righteous Gemstones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Righteous Gemstones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Righteous Gemstones, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 26, 2024, 1 p.m. PST using tv demand metrics from Parrot Analytics for The Righteous Gemstones in Brazil. We provide our partners with meaningful television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.