The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, monitoring audience demand for content is essential to make informed decisions regarding content acquisition, distribution, and programming. In this context, we can use the show "The Terror" to understand how demand data can guide us in our strategic decision-making process.
Content Valuation:
Using Parrot Analytics' content valuation system we can estimate how much "The Terror" is worth by analyzing the show's demand data. Over the last 30 days, the show has had 3.8 times the audience demand of the average show in Brazil. This high demand suggests that "The Terror" has significant value, and we can make decisions accordingly.
Acquisition and distribution:
Monitoring "The Terror's" performance in different markets, we can identify which countries have the most demand for the show. For example, in the United States, "The Terror" has outstanding audience demand of 6.9x. This information provides evidence of the show's success in America, and we can use this to guide acquisition or distribution decisions to other territories. Furthermore, we can monitor the show's travelability, which measures international interest in the show compared to its country of origin. "The Terror" has a good travelability score, which means the show can potentially perform well in markets globally.
Programming and Marketing:
Demand data can give us insights into marketing strategies for "The Terror". We can use the affinity analysis made by Parrot Analytics, which shows which titles viewers who like "The Terror" are also interested in. Using this information, we can select shows to advertise alongside "The Terror" to ensure we capture the show's fan base. We can also use the demand data to map local whitespaces, identifying audiences in different markets and tailoring marketing efforts accordingly.
Subscriber Acquisition and Retention:
If we intend to grow our subscriber base, we want to know which titles will attract new subscribers. We can use demand analytics to understand which shows are most popular on our platform relative to our competitors. This data can help us determine our programming strategy for the upcoming quarter, from which titles to acquire to which original series to produce.
In sum, demand data provides a wealth of information for entertainment executives to make informed decisions. By analyzing the demand data for "The Terror", we can understand its strategic value, potential territories for distribution, and design tailored marketing and programming strategies to maximize attention and acquisition.
The Terror's travelability to Brazil in the last 30 days is 50%, which means that the audience demand for The Terror is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Terror travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Terror is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Terror, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for The Terror in Brazil. We provide our partners with extensive television series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.