The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data for "The Tudors" to make more informed decisions on content valuation, programming, and distribution. The high level of demand for "The Tudors" in Brazil indicates that it has a significant value, leading to the assessment of its worth to a particular platform or company.
One potential content strategy is to capitalize on the current demand spike and release more content related to the drama genre, like "House of the Dragon", "Game of Thrones", and "Outlander", which are currently trending with "The Tudors" fans. Additionally, executives can use this information for programming decisions by evaluating how well the show fits within their existing lineup and if there's an opportunity to acquire or produce similar content that exhibits the potential for high demand. Since "The Tudors" has outstanding longevity demand, executives can consider acquiring past seasons of the show as part of their catalog content to retain customers, which will require less marketing spend.
Regarding distribution decisions, executives can use the Travelability and Reach data points to determine if it's worth distributing the show in other global markets. Given that the demand for "The Tudors" is outperforming the average TV show in each of the top 10 global markets, apart from the US, it seems that it has global appeal. Moreover, executives can use the data to determine an optimal release strategy and pricing that takes advantage of its increased popularity.
Finally, executives can use the demand data for "The Tudors" to assess potential cannibalization of audiences if the show is available on multiple services. The worldwide audience demand across all platforms is outstanding, which means there's a high likelihood that the show will perform well on different platforms. Ultimately, using demand data can help executives make data-driven decisions, providing valuable insights into a show's performance over time, and its potential for future growth.
The Tudors's travelability to Brazil in the last 30 days is 33%, which means that the audience demand for The Tudors is 33% of the demand in its country of origin, United States. Click through to another market to discover how well The Tudors travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Tudors), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Tudors is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tudors, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for The Tudors in Brazil. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.