The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed decisions regarding content, acquisition, distribution or programming, demand data can be incredibly useful in understanding how audiences are responding to a particular title. The example of "The Twilight Zone" in Brazil during March 2024 is illustrative of how demand data can be analyzed and used to make strategic decisions.
Demand data can provide information regarding the comparison of the show's demand to the average show in a particular market as well as how its demand has been changing over time. In this case, "The Twilight Zone" had 7.9 times the audience demand of the average Brazilian show over the last 30 days, which is a strong indication that the show is resonating with viewers in the region. Additionally, the demand for the show has been increasing recently, with demand of 7.5 times the average over the last 90 days.
Further analysis of the show's rank within its genre shows that it has higher demand than 98.5% of all drama titles in Brazil. This information can be useful in understanding the type of content that is resonating with audiences within the country and can help guide acquisition and programming decisions.
In addition to this, demand data can be used to identify related titles that appeal to the same audience as "The Twilight Zone". In this case, shows like "The Twilight Zone (2019)", "South Park", and "Foundation" had high affinity scores with "The Twilight Zone". This information can be useful in determining which titles to acquire or produce in order to cater to the same audience.
Demand data can also help with global expansion of a show by providing insight into the show's travelability, or how well it performs in international markets. "The Twilight Zone" showed good travelability based its demand in Brazil being 78% of the demand in its country of origin, the United States. Additionally, insight into the top 10 global markets where "The Twilight Zone" is most in-demand over the last 30 days shows how the show compares to the average show in each of these markets. This information can be useful in identifying potential areas for expansion or distribution of the show.
Finally, demand data can be used to make valuation decisions regarding a particular title. Using Parrot Analytics' content valuation system, a show's dollar value contribution to a particular platform, region or audience can be calculated. This can inform decisions regarding how much to spend on particular titles or how much a particular title may be worth in the future.
In summary, demand data is a valuable tool for entertainment executives looking to make informed decisions regarding content, acquisition, distribution or programming. The analysis of "The Twilight Zone" in Brazil during March 2024 demonstrates how demand data can be used to provide insight into a show's performance, related titles, audience reception, travelability, global expansion and valuation.
The Twilight Zone's travelability to Brazil in the last 30 days is 88%, which means that the audience demand for The Twilight Zone is 88% of the demand in its country of origin, United States. Click through to another market to discover how well The Twilight Zone travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Twilight Zone is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Twilight Zone, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for The Twilight Zone in Brazil. We provide our partners with smart entertainment industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.