The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that successful decision-making relies on informed content valuation and data-driven insights. Parrot Analytics' demand data provides you with a valuable tool for making informed decisions in a highly competitive market.
Take, for example, the analysis of "The Uncanny Counter" for the month of February 2024 in Brazil. With 3.3 times the audience demand of the average show in Brazil, the demand for "The Uncanny Counter" is good, and only 8.6% of all TV shows have this level of demand. Furthermore, demand for this show has been increasing recently, with a 14.5% increase in demand during February in Brazil alone. This kind of data can help inform content valuation decisions, allowing you to determine the worth of an individual series or an entire content library.
As you consider acquiring or distributing content, you can use demand data to answer important questions such as: What type(s) of content exhibit opportunity to acquire or produce? How popular is my show relative to the market average? How popular is my show in this market or any other market in the world? Which genres should we focus on to attract new subscribers to our SVOD service? In the case of "The Uncanny Counter," the data tells us that the show is performing well in Brazil, Canada, Australia and globally. The show outperformed the demand of the average TV show (1x) in each of the top 10 global markets where it's most in-demand.
Using demand data, executives can also assess a TV series' ability to drive subscriptions and mitigate churn. You can also estimate cannibalization of audiences if a title is available on multiple services. Additionally, demand data can help you assess the value of exclusivity and optimize release strategies and pricing.
"The Uncanny Counter" example also highlights the usefulness of Parrot Analytics' Parrot Pulse, which provides executives with an independent measure of their show's global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. Executives can use these metrics to determine whether a show can successfully travel to international markets, retain audience demand over time, and provide ripe opportunities for franchises or spin-offs.
Finally, executives can also better understand their target audiences using demand data. Taste clusters help quantify the traits of specific audience groups, ultimately enabling executives to identify the best type of content to attract, retain, and grow their subscribers.
Using Parrot Analytics' demand data, entertainment executives can make strategic decisions with a clearer understanding of the global content demand and supply. Whether acquiring, distributing, or programming content, demand data helps executives maximize their return on investment, build long-term relationships with loyal audiences, and stay ahead of the competition.
The Uncanny Counter (경이로운 소문)'s travelability to Brazil in the last 30 days is 41%, which means that the audience demand for The Uncanny Counter (경이로운 소문) is 41% of the demand in its country of origin, South Korea. Click through to another market to discover how well The Uncanny Counter (경이로운 소문) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular OCN‘s The Uncanny Counter (경이로운 소문) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for OCN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Uncanny Counter (경이로운 소문), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 8:43 p.m. PST using global tv demand data from Parrot Analytics for The Uncanny Counter (경이로운 소문) in Brazil. We provide our partners with meaningful TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.