The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are presented with a valuable opportunity to use demand data to make informed decisions regarding the acquisition, distribution, or programming of "The Undoing" in Brazil. At Parrot Analytics, we believe that even the most powerful content strategy can benefit from leveraging audience demand data to make more informed decisions.
One of the key components in the Parrot Analytics content valuation system is demand data. "The Undoing" currently has 2.3 times the audience demand of the average show in Brazil over the last 30 days. By analyzing demand data, you can determine how much to spend on this content and estimate its value for any given platform. Additionally, you can assess the show's ability to drive subscriptions and mitigate churn.
Despite seeing a drop in its rank by 179 spots during January in Brazil, the show still has been performing well, with demand higher than 95.1% of all crime titles in Brazil. By looking at the Parrot Pulse for "The Undoing," which measures the show's performance across six dimensions, you can see that the show has an outstanding global audience demand on all platforms, longevity, momentum, franchisability potential, and reach. In the crime genre, it ranks in the 95.1th percentile in Brazil, with viewers preferring it over 95.1% of all other crime titles in the country.
As an entertainment executive, you can leverage demand data to assess the show's travelability, which quantifies its international demand relative to its home market. The demand for "The Undoing" in Brazil was 71% of the demand in its country of origin, the United States. This means that "The Undoing" is a show that can travel well in international markets.
Moreover, by examining audience demand for the show in the last 30 days versus a rolling year basis, you can see that there has been a 38.1% increase in the show's peak demand in the last 30 days. This insight can be useful in making programming decisions. In addition to Brazil, the show is outperforming the demand of the average TV show in its top 10 global markets, with Russia as its number one market, followed by France and the United States.
Based on this analysis, you can make more informed decisions regarding "The Undoing" content acquisition, distribution, and programming in Brazil. You can determine the show's value, assess its ability to drive subscriptions and mitigate churn, target the appropriate platforms for distribution, and optimize the marketing campaign ahead of releases. You can even use demand data to discover potential under-monetized titles and to make comparisons against other titles available on the market. Overall, demand data can enable you to make smarter decisions, leading to better business outcomes.
The Undoing's travelability to Brazil in the last 30 days is 77%, which means that the audience demand for The Undoing is 77% of the demand in its country of origin, United States. Click through to another market to discover how well The Undoing travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Undoing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Undoing, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 18, 2024, 12:50 p.m. PST using global tv demand analytics from Parrot Analytics for The Undoing in Brazil. We provide our partners with far-reaching television industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.