The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make informed content decisions, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system, powered by global content demand and supply, enables content valuation, which is a crucial aspect of content-related decision-making.
For instance, let's examine "The Voice (US)'s" performance in Brazil in March 2024, to showcase how demand data can inform content decisions. "The Voice (US)" has exceptional audience demand in Brazil, with 14 times the average show in Brazil's demand over the last 30 days. Additionally, the show has higher demand than 99.9% of other reality shows in Brazil, a clear indication of the show's popularity.
Demand data also illustrates the show's recent popularity in Brazil and provides an independent measure of the show's performance, relevant to a worldwide audience. For example, demand for "The Voice (US) in Brazil was 38% of the demand in its country of origin, the United States." Additionally, the data shows that the show's travelability and franchisability are exceptional, two crucial factors to consider when making acquisition, distribution or programming decisions.
Demand data also highlights how long audience demand is maintained over time or longevity and the pace of growth or momentum. For "The Voice (US)," both are exceptional, a testament to the show's popularity. Demand data also underscores how content performs better in specific regions or different markets globally.
Further analysis provides additional insights. For instance, comparing "The Voice (US)" performance over the last 30days to a one-year rolling basis shows significant growth in recent months. This insight can inform content decisions, from financing to marketing decisions.
Finally, by examining the top ten global markets where "The Voice (US)" is most in-demand over the last 30 days, we see the show outperforms the demand of an average TV show in every one of these markets. This provides additional insights into the show's popularity, relevant leverage for content acquisition, programming, and distribution decisions.
Therefore, using demand data is a crucial aspect of informed content decisions, acquisition, distribution, and programming decisions. By utilizing tools such as Parrot Analytics' content valuation system, entertainment executives receive a better understanding of a show's demand and popularity, informing strategic business decisions from financing to marketing.
The Voice (US)'s travelability to Brazil in the last 30 days is 41%, which means that the audience demand for The Voice (US) is 41% of the demand in its country of origin, United States. Click through to another market to discover how well The Voice (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Voice (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice (US), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for The Voice (US) in Brazil. We provide our partners with extensive television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.