The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand the importance of using data-driven insights to inform your content decisions. One of the key ways to do this is by using demand data, which allows you to understand exactly how popular a show or series is with audiences. "The White Lotus" provides an excellent example of how this data can be used to improve your content decisions.
Firstly, "The White Lotus" has an outstanding level of demand, with 9.5 times the audience demand of the average show in Brazil over the last 30 days. This puts it in the top 2.7% of all TV shows in terms of demand. This level of demand can be used to determine the dollar value contribution of the show to any platform, as part of content valuation.
By understanding the show's rank (#237 in March) and genre ranking (99.0th percentile in comedy), you can assess how it stacks up against other shows in its category. You can also look at its forward-looking demand spike, which can help you understand whether demand is likely to increase in the future. As such, you can determine whether "The White Lotus" is a show that is likely to retain customers or attract new subscribers, and assess if its demand potential warrants acquisition or promotion.
Furthermore, by looking at related shows, you can identify other content that audiences enjoy, giving you a more rounded view of this market segment. You can use these insights to improve programming or consider series acquisition decisions, based on titles that can support audience retention.
It is also useful to evaluate the show's performance over time, to determine its longevity. "The White Lotus" scores outstanding levels of demand not just in Brazil but also across other territories globally, indicating that this show has spin-off potential. Furthermore, by examining viewer demand in the US, which accounts for the majority of the show's audience (14.3x), executives can determine whether the show is internationally attractive, its travelability. Additionally, the demand for the show in a specific international market provides useful insights on making programming or acquisition decisions for the Latin American region.
In summary, by using demand data, "The White Lotus" offers a clear example of how entertainment executives can gauge whether a show is likely to be successful, both for content valuation and acquisition. Furthermore, the combination of overall and market-specific demand metrics enables executives to identify growth trends, address content gaps or white spaces, and consider content expansion or diversification. As such, this data-driven approach to making content decisions can result in more successful, profitable series, which meet audience demand for quality entertainment.
The White Lotus's travelability to Brazil in the last 30 days is 55%, which means that the audience demand for The White Lotus is 55% of the demand in its country of origin, United States. Click through to another market to discover how well The White Lotus travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The White Lotus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The White Lotus, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for The White Lotus in Brazil. We provide our partners with extensive television series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.