The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to utilize data-driven insights to make informed content, acquisition, distribution, and programming decisions. One valuable tool is demand data, which provides insight into how popular a title is among audiences. In the case of "The Witcher," an outstanding audience demand in Brazil over the last 30 days highlights the show's potential value to an OTT platform or TV production company.
Parrot Analytics' content valuation system, powered by global content demand, can help understand a title's worth across any region. It allows for the calculation of the ROI a specific title will bring for any given platform, assesses a TV series' ability to drive subscriptions and mitigate churn, and more. The valuation system can also provide insight into how much a show is worth to another streaming platform, helping with acquisition and distribution decisions.
Demand data also enables strategic decisions, such as optimal release strategy and pricing. By examining demand spikes, entertainment executives can optimize their marketing campaign ahead of a premiere and determine the best way to release their content. Additionally, insight into audience demand and preferences for content can inform scalable concept testing and help with decisions concerning supply and demand.
"The Witcher" is also an example of how demand can be used to assess the potential for franchisability and spin-off potential and measure a show's global performance across multiple dimensions. By analyzing the show's performance on a rolling basis, entertainment executives can identify trends and patterns that can inform future content decisions and predict the success of upcoming productions.
In the case of "The Witcher," it is clear that the show has high demand globally, with outstanding demand in the United States, Russia, the United Kingdom, Germany, France, Canada, Ukraine, Bulgaria, and China. This information can help inform acquisition decisions and target audiences for distribution. By understanding where a title is in-demand, entertainment executives can tailor their offerings to specific markets and maximize their potential for success.
In conclusion, demand data is a valuable tool for entertainment executives when making informed content, acquisition, distribution, and programming decisions. As evidenced by the outstanding demand for "The Witcher" in Brazil, understanding audience preferences and demand can provide insight into a title's potential value and inform decision-making across multiple dimensions.
The Witcher's travelability to Brazil in the last 30 days is 49%, which means that the audience demand for The Witcher is 49% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on Feb. 28, 2024, 1 p.m. PST using demand metrics from Parrot Analytics for The Witcher in Brazil. We provide our partners with deep content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.