The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions that are based on data rather than instinct alone. The Witcher is an example of a TV show that is currently in high demand in Brazil. By examining the audience demand for The Witcher in Brazil, entertainment executives can make more informed decisions regarding content acquisition, distribution, and programming.
One way to do so is by leveraging Parrot Analytics content valuation system based on demand data. The content valuation system enables you to calculate the dollar value contribution of any title, to any platform, in any region. With an audience demand of 14.0 times the average TV show in Brazil over the last 30 days, The Witcher's content valuation will be considered high. The content valuation considers the show's market performance across six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
Another way to make informed decisions is by examining The Witcher's performance across different demographics and geographies. In Brazil specifically, The Witcher's audience demand has been increasing, with a 16.3% increase in March. Additionally, The Witcher has achieved top-ranking positions in the drama genre with a percentile of 99.5%, indicating higher demand than 99.5% of all drama titles in Brazil. Studying the show's related titles, such as "Foundation", "Rick And Morty", "Ahsoka", "The Mandalorian", "The Wheel Of Time", "House Of The Dragon", "Star Trek: Strange New Worlds", "Secret Invasion" and "The Last Of Us" can also help identify trending genres and guide acquisition decisions.
Furthermore, The Witcher's demand is not limited to Brazil, as it is performing exceptionally in other global markets. The United States is the show's number one market globally, followed by Russia, Ukraine, the United Kingdom, Bulgaria, China, Canada, France, and Australia. This information can help executives decide which production countries to target or which geographies to focus on when licensing or distributing the content. Leveraging demand data, executives can also make data-driven decisions about the optimal release strategy, pricing, pre-release marketing campaigns, and franchise potential for The Witcher.
Finally, demand data can be used to gauge audience retention and acquisition, informing executives which titles to acquire, produce or retain and which genre to focus on to attract new subscribers to their SVOD service. This is particularly relevant given The Witcher's remarkable audience demand, which can help capture a wider audience for other titles as part of a bundling strategy.
In conclusion, leveraging audience demand data can help executives make more informed decisions when it comes to content acquisition, distribution, and programming. The Witcher is a prime example of a TV show currently experiencing high demand, which can be leveraged in many ways to optimize content strategy. By examining The Witcher's performance across different dimensions, geographies, and demographics, executives can identify trends, optimize release strategies, and make data-driven decisions that impact the content library's valuation.
The Witcher's travelability to Brazil in the last 30 days is 53%, which means that the audience demand for The Witcher is 53% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2 p.m. PST using analytics from Parrot Analytics for The Witcher in Brazil. We provide our partners with valuable television series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.