The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for a way to make more informed decisions about content valuation, acquisition, distribution, and programming? Demand data can provide valuable insights into audience preferences, content performance, and market trends. Using the example of "The Wonder Years" in Brazil during February 2024, we'll explore how demand data can support strategic decision-making processes.
Content Valuation
Knowing how to value content is crucial for determining how much to spend on it and how to monetize it. Parrot Analytics' content valuation system, powered by global content demand and supply, enables you to quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog. With this system, you can calculate the ROI of any given title on a specific platform and assess a TV series' ability to drive subscriptions and mitigate churn. Demand data can also help you assess the value of exclusivity, estimate cannibalization of audiences if a title is available on multiple services, and assess the baseline value of a title.
Acquisition and Distribution
Demand data can inform acquisition and distribution decisions by identifying which types of content exhibit opportunities for acquisition or production. Parrot Analytics' demand data enables you to quantify a title's contribution to any platform in any region and determine its global appeal. You can also map local whitespaces and optimal release strategies and pricing. The competitive benchmarking capabilities of demand data can also help you compare your content against other titles available on the market, and inform decisions on which platforms to target for content distribution.
Programming
Through demand data, you can optimize your programming decisions by understanding what content is most popular in your region and on a global scale. With Parrot Analytics' demand data system, you can answer questions such as: How popular is my show relative to the market average? How popular is my show in this market or any other market in the world? Where in the world is my show in-demand? What genres are resonating most with my current audience, and what genres should we focus on to attract new subscribers to our SVOD service?
"The Wonder Years" example in Brazil during February 2024
During this period, "The Wonder Years" had 2.7 times the audience demand of the average show in Brazil, and only 8.6% of all TV shows have this level of demand. The demand for this show has been decreasing recently. Although it achieved a peak rank of #796 in Brazil, it dropped in rank by 89 spots during February. Its global performance, as measured by the Parrot Pulse, shows good worldwide audience demand across all platforms and okay travelability (international demand relative to its home market). It also has okay franchisability potential and okay reach (the number of people expressing demand for a show).
Demand data for "The Wonder Years" in Brazil also reveals useful insights for programming decisions. The show's demand in Brazil was good, and it outperformed the demand of the average TV show in each of the top 10 global markets where it's most in-demand. In the United States, where it's the number one market globally, "The Wonder Years" achieved outstanding audience demand of 10.0x. Additionally, it is interesting to note that the show's average demand on a rolling year basis was 1.9 times the average title, but during the last 30 days of February, its demand peaked at 3.9 times the average title. This indicates increased popularity and should be considered when deciding on a content strategy.
Conclusion
Demand data provides insights relevant to content valuation, acquisition and distribution, and programming. Parrot Analytics' content valuation system empowers you to quantify the value of a series, calculate ROI, and assess a show's potential to drive subscriptions and mitigate churn. Using demand data, you can make informed decisions about the acquisition and distribution of content, taking into account global appeal and target markets. Through demand data, you can optimize your programming decisions by understanding what content is most popular in your region or on a global level, and what genres resonate with current and potential audiences. The demand data for "The Wonder Years" in Brazil during February 2024 provides just one example of how demand data can support strategic decision-making in the entertainment industry.
The Wonder Years's travelability to Brazil in the last 30 days is 18%, which means that the audience demand for The Wonder Years is 18% of the demand in its country of origin, United States. Click through to another market to discover how well The Wonder Years travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Wonder Years is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wonder Years, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 3:34 a.m. PST using television demand analytics from Parrot Analytics for The Wonder Years in Brazil. We provide our partners with meaningful TV industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.