The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In February 2024 in Brazil, the demand for the TV show "Timeless" is good and has audience demand that is 2.5 times higher than the average TV show over the last 30 days. The good demand level indicates that the show presents opportunities for content acquisition decisions. It is important for content executives to use demand data in making informed content decisions to ensure maximum ROI. Here are some possible ways demand data can be used to inform executives' choices concerning "Timeless":
- Content Valuation: Content valuation uses demand data to answer questions like, how much is the series worth and how much of its value is being driven by demand for one of its stars? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using the content valuation system, executives can determine how much to spend on content, and calculate the ROI of a specific title required to bring any given platform content.
- Programming Decisions: "Timeless" has seen an upward rank movement of 148 spots during February in Brazil. Executives, content distributors, and TV networks can analyze the show's rank and movement using demand data to make programming decisions about how to schedule and promote the show. Executives can optimize their marketing campaign ahead of premiering by using demand data to uncover relevant information about their target audience. Additionally, executives can use the demand data and the viewer's location to decide on specific global release strategies and pricing.
- Acquisition decisions: Since "Timeless" has a good demand level indicating sufficient interest in the show, other streaming platforms and SVOD platforms can use demand data to value the show for a potential acquisition. Parrot Analytics content valuation system helps to assess a TV series' ability to drive subscriptions and mitigate churn based on audience demand. This will enable all video industry stakeholders to make informed acquisition decisions.
- Distribution decisions: Even though "Timeless" ended airing on December 20, 2018, it's demand level has stayed high. Parrot Analytics provides an independent measure of global performance across six dimensions, including travelability, which assesses international audience demand for a show. For example, if demand data indicates that "Timeless" was more demanded internationally than in the United States, the production company or entertainment talent agency representing the show could negotiate more favorable terms to maximize their profit based on their leverage in different markets.
To summarize, using demand data allows executives and decision-makers in the video industry to make informed decisions about content acquisition, distribution, and programming. For "Timeless," the high demand level indicators provide useful insights that can guide decisions on content valuation, programming schedule, marketing strategies, global expansion, international pricing, spin-off potential, and more.
Timeless's travelability to Brazil in the last 30 days is 40%, which means that the audience demand for Timeless is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Timeless travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Timeless is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Timeless, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 19, 2024, 2:49 a.m. PST using tv demand content analytics from Parrot Analytics for Timeless in Brazil. We provide our partners with smart television series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.