The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Incorporating demand data in decision-making is widely recognized as a critical tool for entertainment executives, given its capacity to reveal key insights about viewer preferences and provide a sense of market competition. In this regard, Parrot Analytics' demand data on "Top Gear" helps executives working in OTT platforms, TV series financing companies, talent agencies, among others, to make more informed content decisions, especially when considering their acquisition, distribution, and programming decisions.
Parrot Analytics' demand data for "Top Gear" in Brazil indicates that the show is doing relatively well, with 6.2 times the audience demand of the average show over the last 30 days. Additionally, demand for the series has been increasing recently, with 107.9% spike in March 2024. As such, this show can be considered a valuable asset with potential to drive subscriptions and reduce churn, especially when this demand data is leveraged to estimate a TV series' ability to mitigate churn or attract a new audience.
In terms of content valuation, the demand data reveals that "Top Gear" is outstanding in terms of longevity and franchisability, which measures its potential to generate spinoffs in the future or monetize its intellectual property. For instance, by examining the show's top 10 global markets, we see that the United Kingdom is "Top Gear"'s number one market globally, where it achieved audience demand of 17.9x, suggesting the show has substantial appeal in this region. Additionally, "Top Gear" maintains exceptional reach as it has a dedicated fan base globally.
The demand data can also help executives understand the performance of their content globally, even in markets where they may have little presence. For instance, our "Top Gear" data shows that the Netherlands, Sweden, France, Canada, and Australia are some of the countries where the series has a high demand. Knowing this information can help executives in the distribution business to make informed decisions regarding licensing their content to specific regions, leading to better monetization opportunities.
Another benefit of demand data is that it can help executives evaluate market opportunities and inform content development. As revealed by the data on "Top Gear" in Brazil, shows like 'Keeping Up With The Kardashians,' 'MythBusters,' and 'The Grand Tour' are popular with the same audiences as "Top Gear." This information can be valuable when deciding what types of content to produce or acquire.
In summary, Parrot Analytics' demand data provides entertainment executives with critical insights on how their content is performing in the market over time. By analyzing the performance of shows like "Top Gear," it enables executives to make more-informed content decisions, enabling them to understand their audience's preferences better, optimize pre-release marketing, inform supply and demand decisions, identify opportunities for franchise or spinoffs, and even support their content valuation strategies.
Top Gear's travelability to Brazil in the last 30 days is 40%, which means that the audience demand for Top Gear is 40% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Top Gear travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Top Gear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Gear, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Motoring Sports), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Top Gear in Brazil. We provide our partners with smart SVOD expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.