The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to optimize your content decisions to match the current demand trends of your target audience. Demand data can help you make more informed content, acquisition, distribution, and programming decisions. Let's use the case of "Trigun Stampede" to highlight how demand data can inform key decisions.
Content Valuation
Demand data can help you determine the dollar value contribution of a specific show to your platform. For instance, using Brazil's demand data on "Trigun Stampede," you can calculate its economic value to your platform and compare it to other titles. This analysis becomes useful in determining how much you should spend on content acquisition based on a title's demand.
Subscriber Acquisition and Retention
"Trigun Stampede" has higher than average demand in Brazil, which means it can help attract and retain subscribers. You can acquire the show and program it to air during periods when demand spikes in Brazil to acquire more subscribers. This strategy can also help you retain subscribers who are already fans of the show. Additionally, by looking at the Parrot Pulse, you can determine the momentum around the show, which can help you create a marketing campaign to drive engagement.
Global Expansion
If you are planning to expand your OTT platform globally, demand data can be valuable in identifying titles that can succeed in different territories. You can use the travelability metric of "Trigun Stampede" to determine its international demand relative to its home market (Japan), making it an ideal candidate for global expansion.
Content Programming
By examining the top 10 global markets where "Trigun Stampede" is most in-demand over the last 30 days, you can identify other similar titles that you may want to program into your content library. This analysis can help reduce subscriber churn by having more content that your audience loves. Furthermore, using the list of other shows that fans of "Trigun Stampede" also like, you can recommend similar titles to viewers on your platform, improving their experience.
Content Marketing
Demand data can also help optimize your marketing efforts on "Trigun Stampede." By looking at the show's ranking in Brazil, you can determine whether your marketing campaign is driving audience demand or not. Moreover, you can use affinity analysis to identify the best talent or brands to partner with in expanding the show's reach.
In conclusion, demand data is critical in helping entertainment executives make sound decisions concerning content acquisition, programming, distribution, and marketing. "Trigun Stampede" is an excellent example that shows how demand data can help improve a show's performance from an economic and audience perspective. The show's demand data in Brazil is significant, has a high travelability rank and an excellent momentum score. Entertainment executives should take advantage of demand data to make informed decisions on which content to acquire and program to grow their OTT platforms.
Trigun Stampede's travelability to Brazil in the last 30 days is 26%, which means that the audience demand for Trigun Stampede is 26% of the demand in its country of origin, Japan. Click through to another market to discover how well Trigun Stampede travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Trigun Stampede is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trigun Stampede, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Trigun Stampede in Brazil. We provide our partners with far-reaching content expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.