The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, you may be wondering how demand data can help you make more informed content decisions. The example of "Tron: Uprising" in Brazil in March 2024 can be used to illustrate the value of demand data. Firstly, demand data allows you to measure how much a TV series is worth and to reveal the dollar value contribution of any title, to any platform, in any region. For instance, "Tron: Uprising" has good demand in Brazil, with 2.6 times the audience demand of the average show in Brazil over the last 30 days. Only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.6 times the average over the last 90 days, demand for this show has been increasing recently.
If you are considering acquiring or distributing "Tron: Uprising" in Brazil or internationally, demand data provides valuable insights into its travelability, longevity, momentum, franchisability, and reach. For instance, the show's franchisability (spin-off potential) is poor, while its travelability is low. The show's audience demand in Brazil was 120% of the demand in its country of origin, the United States, indicating that it may perform well in the Brazilian market. Moreover, demand data enables you to evaluate the performance of the TV series on a 1-year rolling basis compared to the last 30 days. While the show's average demand on a rolling year basis was 0.9 times the average title, demand increased by 35.3% in the last 30 days, indicating that it has increased popularity.
Demand data also helps with programming and content decisions by enabling you to identify new opportunities for content production or acquisition. For instance, you could examine the top 10 global markets where "Tron: Uprising" is most in-demand over the last 30 days and compare its demand to the average TV show in those markets. You may see that "Tron: Uprising" outperforms the demand of the average TV show in all those markets, indicating that this show has potential to generate increased viewership and engagement.
Lastly, demand data could inform your pre-release and post-release marketing campaigns to optimize the show’s performance. By determining how popular the show is relative to the market average, where in the world the show is in demand, which genres are resonating most with your current audience, and who the best talent is or what the best brand would be to partner with, your platform can increase the likelihood of retaining current customers or engaging new ones.
Therefore, it is essential to note that demand data can significantly impact a TV executive's strategic decision-making process. By leveraging demand data, you can make better-informed content, acquisition, and distribution decisions.
Tron: Uprising's travelability to Brazil in the last 30 days is 147%, which means that the audience demand for Tron: Uprising is 147% of the demand in its country of origin, United States. Click through to another market to discover how well Tron: Uprising travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Tron: Uprising is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tron: Uprising, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Tron: Uprising in Brazil. We provide our partners with comprehensive entertainment industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.