The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content decisions about the acquisition, distribution, and programming of TV shows. For example, consider the case of "True Blood" in Brazil during January 2024. The TV show had good audience demand in Brazil, 2.0 times the audience demand of the average show in Brazil over the last 30 days, whereas only 8.6% of all shows had this level of demand. The show's travelability was good, which means that it has good potential for global expansion. On the other hand, the show's demand decreased recently from 2.3 times the average over the last 90 days to 2.0 times the average over the last 30 days. Additionally, the show's peak rank in Brazil dropped by 13 spots during January 2024.
You can use demand data to value content. In this case, the content valuation system powered by global content demand and supply allows you to determine the dollar value contribution of any title, to any platform, in any region. You can use demand data to answer questions such as how much is my show worth, and how much global appeal does this title have in comparison with other titles in the genre. Moreover, you can use demand data to quantify a show's marginal revenue contribution and how a title drives engagement across the rest of the catalog. This can help you to calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions, and mitigate churn.
You can leverage demand data to assess a TV series' performance as an acquisition-driving or churn-reducing title. You can estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity of the show. You can also use demand data to find new opportunity markets for content distribution and assess the series' ability to drive subscriptions and mitigate churn. You can also find out which titles to buy if you want to keep your current audience happy and grow your audience by focusing on popular genres in your local market.
Demand data helps you make optimal decisions concerning supply and demand. You can use it to find out what type(s) of content exhibits opportunities to acquire or produce. Additionally, you can leverage demand data to map local whitespaces to uncover the most popular genres in your local market.
You can use demand data to inform the platform and network fit by targeting the right platforms for distribution of your content. For instance, using demand data, you can determine how popular your show is relative to the market average and in different markets around the world. This can help you to identify which platforms will be most successful for distribution of your content.
Demand data enables competitive benchmarking, allowing you to compare your content against other titles available in the market. You can use demand data to assess the effectiveness of your pre-release marketing campaigns or optimize them ahead of the premiere. It can also help you to find out how a show is performing against other shows and if it is part of the cultural zeitgeist. In summary, demand data is an essential tool for making more informed content decisions, especially in the areas of acquisition, distribution, and programming of TV shows.
True Blood's travelability to Brazil in the last 30 days is 16%, which means that the audience demand for True Blood is 16% of the demand in its country of origin, United States. Click through to another market to discover how well True Blood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Blood, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for True Blood in Brazil. We provide our partners with comprehensive media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.