The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several insights that can be gained from the analysis of "Vale A Pena Ver De Novo" for the month of March 2024 in Brazil.
Firstly, with 2.6 times the audience demand of the average show in Brazil over the last 30 days, "Vale A Pena Ver De Novo" has good demand. Additionally, the fact that only 8.6% of all TV shows have this level of demand makes it an even more valuable asset. Further, the show's recent increase in demand indicates that it is still relevant and popular in the market.
Another valuable insight from the analysis is the show's ranking in Brazil. "Vale A Pena Ver De Novo" achieved a peak rank of #358, which is a strong indication of its popularity and audience appeal. However, the show's rank dropped by 90 spots during March in Brazil, suggesting a trend of decreasing popularity that requires attention.
Another important aspect worth examining is the show's demand relative to its genre and global demand. "Vale A Pena Ver De Novo" ranks at the 95.3th percentile in the drama genre, meaning it has higher demand than 95.3% of all drama titles in Brazil. This information can be used to position the show more strategically in the market.
Furthermore, the analysis provides insights into the show's global performance across six dimensions through the Parrot Pulse. The worldwide audience demand for the "Vale A Pena Ver De Novo" is okay, but its travelability is poor. Travelability measures a show's international demand relative to its home market. The average longevity for the show is good, but it has poor franchisability (spin-off potential) and reach (the number of people expressing demand for a show) globally.
By examining the top 10 global markets where "Vale A Pena Ver De Novo" is most in-demand over the last 30 days, it becomes apparent that the show outperforms the demand of the average TV show in each of these markets, with Brazil as the show's number one market globally. The show's performance in other countries, such as the United States, Portugal, and Sri Lanka, is still promising.
In conclusion, audience demand data can provide entertainment executives with valuable insights into the popularity and potential of TV series, including "Vale A Pena Ver De Novo". The analysis of the show's current demand, ranking, genre appeal, global performance, and top-performing markets can help make more informed content, acquisition, distribution, and programming decisions. Additionally, the use of demand data in content valuation by Parrot Analytics can provide an economic valuation system powered by global content demand and supply that is useful for calculating ROI, estimating cannibalization, and assessing the value of exclusivity.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Vale A Pena Ver De Novo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vale A Pena Ver De Novo, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 17, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Vale A Pena Ver De Novo in Brazil. We provide our partners with meaningful TV series workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.