The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content and acquisition decisions for your platform or network. Let's take the example of "Vampire Academy," a show that premiered in 2022 and ended on October 27. Using Parrot Analytics' demand data, we can gain insights into the series' performance in January 2024 in Brazil.
Firstly, we can use demand data to value the content and understand how much it is worth to a particular platform or network. Parrot Analytics' content valuation system, based on global content demand and supply, can help you determine how much to spend on content, assess its ability to drive subscriptions and mitigate churn, and calculate the ROI a specific title will bring to your platform. We can also use demand data to understand why a particular series should be considered a strategic asset for a streaming platform.
Demand data can also help you understand how well a show is performing in a particular region or globally. In January 2024, "Vampire Academy" had 2.2 times the audience demand of the average show in Brazil, which is good. We can also see that compared to its demand in the last 90 days, demand for the show has been decreasing in Brazil recently. We can also see that the show ranks at the 94.4th percentile in the drama genre, indicating that it has higher demand than 94.4% of all drama titles in Brazil.
Using the data, we can also gain insights into audience preferences. For example, we can see that other shows that fans of "Vampire Academy" also like are "S.W.A.T.", "Hudson And Rex", "House Of The Dragon", "9-1-1: Lone Star", "Homicide City: Charlotte," and others. This information can be helpful when deciding on new content to produce or acquire. Additionally, we can use demand data to identify undiscovered areas or regional preferences for content, which may be useful in making acquisition and distribution decisions.
Moreover, we can also use demand data to inform pre-release marketing decisions and optimize marketing campaigns ahead of premieres. We can understand the momentum of a show and how well it is performing globally, as well as identify areas of strength and areas of improvement to optimize its release strategy and pricing.
Overall, Parrot Analytics' demand data can help entertainment executives make informed decisions about content, acquisition, distribution, and programming. By utilizing data-driven insights, platforms can make strategic decisions, optimize their investment, and find untapped opportunities. The analysis of "Vampire Academy" in Brazil in January 2024, demonstrates how powerful demand data can be in understanding audience preferences and evaluating the performance of a show in a specific market.
Vampire Academy's travelability to Brazil in the last 30 days is 112%, which means that the audience demand for Vampire Academy is 112% of the demand in its country of origin, United States. Click through to another market to discover how well Vampire Academy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Peacock, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Vampire Academy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Vampire Academy from partners like Peacock.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Vampire Academy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Peacock to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Peacock by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Vampire Academy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Peacock to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vampire Academy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Vampire Academy, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Vampire Academy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vampire Academy, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Vampire Academy in Brazil. We provide our partners with deep entertainment industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.