The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data can be a valuable tool to evaluate the performance and potential of a TV series like "Hidden Truths (Verdades Secretas)". Let's discuss the various questions that can be answered using the demand data for this series in Brazil.
Content Valuation:
The demand data for "Hidden Truths (Verdades Secretas)" can help answer questions related to content valuation. The Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of a title to any platform in any region. Using this data, executives can calculate the ROI that a specific title will bring to their platform and assess a TV series' ability to drive subscriptions and mitigate churn. They can also determine how much a show is worth to another streaming platform.
Marketing and Release Strategy:
By assessing the demand data for the show, executives can create an optimal release strategy and pricing plan, which can maximize the show's appeal and keep it relevant to audiences. They can also optimize the marketing campaign ahead of the premiere to make it more effective.
Franchising and Spin-Offs:
Executives can use the franchisability rating, one of the six dimensions provided by Parrot Analytics, to evaluate a show's potential to be turned into a franchise or a spin-off. In the case of "Hidden Truths (Verdades Secretas)", which has a low franchisability rating, executives may choose to look at other shows with high ratings to develop a franchise.
Subscriber Retention and Acquisition:
The demand data can be used to assess which titles to buy to retain customers and which titles will help attract new subscribers to the platform. In the case of "Hidden Truths (Verdades Secretas)", executives can see that the show's audience demand has increased by 15.7% over the last month, indicating that it could be a strong retention driver.
Global Expansion:
The travelability rating, another one of the six dimensions provided by Parrot Analytics, can be used to assess a show's potential for global expansion. The show has a poor travelability rating, possibly indicating that it may not be a good fit for international markets. Executive may prioritize shows that perform well in multiple markets for global expansion.
In summary, the demand data for "Hidden Truths (Verdades Secretas)" can provide entertainment executives with valuable insights regarding content valuation, marketing and release strategy, franchising and spin-offs, subscriber retention and acquisition, and global expansion. It can help them make informed decisions about which titles to acquire, distribute, and produce.
This is Hidden Truths (Verdades Secretas)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hidden Truths (Verdades Secretas) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Globo‘s Hidden Truths (Verdades Secretas) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hidden Truths (Verdades Secretas), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Hidden Truths (Verdades Secretas) in Brazil. We provide our partners with deep entertainment industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.