The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content decisions in Brazil? Well, you're in luck because demand data can provide valuable insights into audience demand for your content. Let's take the example of "Warrior" and use its performance in Brazil in March 2024 to illustrate how utilizing demand data can help inform strategic decision-making.
Firstly, demand data can be used for content valuation. By examining the outstanding demand of "Warrior" in Brazil, we can get a sense of the show's economic value for any platform or service. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Content valuation provides an economic valuation of the content powered by global content demand and supply.
Secondly, demand data enables you to determine how much to spend on content. Using Parrot Analytics' content valuation system, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, and as a result, be able to accurately gauge how much to invest in a title like "Warrior."
Thirdly, demand data allows you to assess the value of exclusivity. How can you make sure your investment in a series like "Warrior" is worth it? By using demand data to calculate the ROI a specific title will bring to any given platform, you can assess whether it's worth investing in exclusive rights for this title.
Fourthly, you can use demand data to optimize your programming decisions. For instance, understanding which elements of the show are most popular with fans and identifying similar titles such as "Reacher", "Star Trek: Strange New Worlds" or "Foundation" that audiences are engaging with can help you optimize your programming schedule.
Finally, demand data can help you make informed distribution decisions. By mapping local whitespaces, you can identify the most popular genres in your local market in Brazil and optimize the release strategy and pricing accordingly.
In summary, utilizing demand data for content decision-making and strategic planning can help you to make more informed, data-driven content and programming decisions. From content valuation and programming strategy to distribution decisions and optimization, demand data can be a powerful tool in today's evolving entertainment landscape.
Warrior's travelability to Brazil in the last 30 days is 68%, which means that the audience demand for Warrior is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior travels internationally.
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Acquire the best shows from partners such as Cinemax to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Warrior), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cinemax by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Warrior, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cinemax‘s Warrior is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Warrior in Brazil. We provide our partners with far-reaching television insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.