The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking for insights to make more informed content, acquisition, distribution, or programming decisions, demand data is a critical tool. Looking at the case study of "Wecrashed" in Brazil in March 2024, we can uncover several ways in which demand data can inform decision-making processes.
Firstly, using Parrot Analytics' content valuation system, we can see that "Wecrashed" has a demand of 3.1 times the audience demand of the average show in Brazil over the last 30 days, which is good. Only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.2 times the average over the last 90 days, demand for this show has been increasing recently. This insight can help an executive decide how much to pay for the show or similar shows and assess its value.
Secondly, the data shows that "Wecrashed" has been rising in rank in Brazil, moving up by 656 spots during March. The show has higher demand than 97.3% of all history titles in Brazil, which can inform programming decisions for executives within this genre.
Thirdly, we can also see that the audience demand for "Wecrashed" has increased in Brazil by 100.2% in March 2024. This insight can be vital for distributors in Brazil who might want to license the show or other similar content for their platform.
Fourthly, by examining the top 10 global markets where "Wecrashed" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets. These top markets include Russia, the United States, Ukraine, Israel, Netherlands, Canada, Bulgaria, France, and Australia. This insight can be valuable for executives looking to distribute or license content to those specific markets.
Lastly, the Parrot Pulse for "Wecrashed" shows that its worldwide audience demand across all platforms is good, which can inform distribution decisions as well as marketing campaigns. The show's travelability is okay, indicating that further focus could be put into expanding its reach internationally.
In conclusion, demand data can inform entertainment executives about several factors related to content valuation, acquisition, distribution, programming, and marketing. Looking at the case of "Wecrashed," we can see how demand data can empower a better understanding of audience taste, cultural context, and current trends, ultimately leading to more informed decision-making and a potential competitive edge in the industry.
Wecrashed's travelability to Brazil in the last 30 days is 42%, which means that the audience demand for Wecrashed is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Wecrashed travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Wecrashed is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wecrashed, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Wecrashed in Brazil. We provide our partners with essential television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.