The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that making informed content, acquisition, distribution, and programming decisions is essential for achieving success in the highly competitive market. Understanding audience demand data can help you make more informed decisions. This is where Parrot Analytics comes in. With data on the hit show "Extraordinary Attorney Woo" and how it performed in Brazil throughout January 2024, let's explore how demand data can be leveraged for various strategic decision making.
Content valuation is one area where demand data is essential, and it can be used to determine how much a TV series is worth in the market. Parrot Analytics' content valuation system uses demand data to estimate the value of a specific title on any platform in any region. Knowing the demand trend for "Extraordinary Attorney Woo," the show can be valued compared to other shows in the market, and its dollar value contribution to any platform can be estimated. In Brazil, the show has 2.7 times the audience demand of the average show and is in the 95.5th percentile in the comedy genre. So based on its demand, the show is valued relatively high.
You may also be interested in content acquisition decisions, and with demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. The demand of "Extraordinary Attorney Woo" is good in Brazil, and it has higher demand than 95.5% of comedy titles in the country. Data also shows that the show peaked in late January 2024 in Brazil, and it has a good momentum - the pace of growth - throughout January. This information helps you understand the show's potential effect on subscriber acquisition or retention.
Understanding regional audience demand is also important since content often works differently in various parts of the world. You can leverage demand data to determine the most popular genres in your local market, understand global demand for specific content, and ensure content is being seen by the right audience on the platform. For "Extraordinary Attorney Woo," Brazil is a significant market with good audience demand. In South Korea, the show's country of origin, it has high demand.
You can also leverage demand data to inform programming decisions. For example, you can identify shows that fans of "Extraordinary Attorney Woo" in Brazil also enjoy. Other shows that "Extraordinary Attorney Woo" fans like are "Mythic Quest," "House Of Cards," and "It's Always Sunny In Philadelphia". You can use this information to help program complementary content or schedule a promotional co-viewing night.
Finally, demand data helps you with distribution decisions, particularly when deciding which platform to target for the distribution of content. Based on the demand trend for "Extraordinary Attorney Woo," especially in Brazil, you can decide where to target to generate maximum demand and to increase the reach of the show.
In conclusion, demand data is vital for entertainment executives when making strategic decisions about content, acquisition, distribution, and programming. Companies like Parrot Analytics can use data from shows like "Extraordinary Attorney Woo" to offer insights about content valuation, audience demand, franchise potential, and the show's potential to drive subscriptions or mitigate churn. With the accurate analysis of such data, executives can make informed decisions to achieve strategic business goals.
Extraordinary Attorney Woo (이상한 변호사 우영우)'s travelability to Brazil in the last 30 days is 94%, which means that the audience demand for Extraordinary Attorney Woo (이상한 변호사 우영우) is 94% of the demand in its country of origin, South Korea. Click through to another market to discover how well Extraordinary Attorney Woo (이상한 변호사 우영우) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Extraordinary Attorney Woo (이상한 변호사 우영우).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Extraordinary Attorney Woo (이상한 변호사 우영우) from partners like Netflix.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Extraordinary Attorney Woo (이상한 변호사 우영우)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Extraordinary Attorney Woo (이상한 변호사 우영우). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Extraordinary Attorney Woo (이상한 변호사 우영우)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Extraordinary Attorney Woo (이상한 변호사 우영우), including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Extraordinary Attorney Woo (이상한 변호사 우영우) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Extraordinary Attorney Woo (이상한 변호사 우영우), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for Extraordinary Attorney Woo (이상한 변호사 우영우) in Brazil. We provide our partners with smart television series know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.