The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the information provided by demand data can inform important decisions around content acquisition, distribution, programming, and content valuation. Let's take "What We Do In The Shadows" as a case study to explore how demand data can help in making these decisions.
Content Valuation: The demand data can inform content valuation by revealing its economic value through global content demand. In the case of "What We Do In The Shadows," it has 12.8 times the audience demand of the average show in Brazil over the past 30 days, which is outstanding. Compared to its demand over the last 90 days, the demand has been increasing recently. In addition, the show has moved up in rank by 40 spots during March in Brazil and ranks at the 99.4th percentile in the comedy genre in March, indicating that it has higher demand than 99.4% of all comedy titles in Brazil. These metrics provide a good indication of the economic value of the show in Brazil.
Programming Decisions: The audience demand for "What We Do In The Shadows" is exceptionally high in Brazil. As an entertainment executive, this data can inform programming decisions by suggesting that this show should be given a prime-time slot to capitalize on its demand and bring in more viewership and revenue.
Acquisition Decisions: Audience demand data can also guide the acquisition decisions by indicating which titles are currently popular with viewers. The Parrot Pulse data shows that the demand for "What We Do In The Shadows" in Brazil is 56% of the demand in its country of origin, the United States, suggesting that it is a popular show globally. Additionally, the show outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand, such as Canada, Australia, and Germany, indicating that the show has strong potential for audience engagement in these countries.
Distribution Decisions: Demand data can inform distribution decisions by revealing which platforms should be targeted for the distribution of this content. For example, since the show is popular in Brazil, entertainment executives can collaborate with Brazilian streaming services or channels to bring this content to a wider audience in the region. Additionally, the show has high travelability, meaning that it has exceptional international demand relative to its home market, making it a good fit for global distribution.
In conclusion, demand data provides valuable insights to media and entertainment executives on content valuation, programming decisions, acquisition decisions, distribution decisions, and more. "What We Do In The Shadows" is an excellent example of how demand data can be used to inform these decisions to boost audience engagement and revenue in the entertainment industry.
What We Do In The Shadows's travelability to Brazil in the last 30 days is 58%, which means that the audience demand for What We Do In The Shadows is 58% of the demand in its country of origin, United States. Click through to another market to discover how well What We Do In The Shadows travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s What We Do In The Shadows is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for What We Do In The Shadows, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for What We Do In The Shadows in Brazil. We provide our partners with extensive television series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.