The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making big content decisions, such as what to acquire, distribute or produce next. But how can you ensure that the content you choose will resonate with your audience? This is where demand data comes into play, and "Will" is a perfect example of how it can provide insights into the popularity of a TV show in Brazil.
Firstly, demand data can be used to determine the value of a series, which is crucial in making acquisition decisions. With "Will" having 8.2 times the audience demand of the average show in Brazil over the last 30 days, at 99.1th percentile in the history genre, this show is a great candidate for acquisition. This outstanding performance over the short term indicates that it has a strong chance of performing well in the long term too. By using Parrot Analytics content valuation, you can quantify the dollar value contribution of "Will" to your platform in Brazil.
Demand data can also be used to inform programming decisions. It can help you determine the best release strategy like when to launch or whether to release it all at once or on a weekly basis, and the pricing strategy. Additionally, demand data allows you to identify the taste clusters among your audience. The show "Will" has been resonating really well with its target audience, which is definitely valuable information for programming decision makers.
Along the same lines, demand data can identify the most popular genres in a market, for example, history, which could help with decision making related to the development or acquisition of new content to ensure the platform remains competitive.
One of the most important considerations for entertainment executives is how to retain existing subscribers and acquire new ones. Demand data helps to answer these questions. By knowing which titles should be acquired or produced, you can keep current viewers happy and introduce new content to attract new subscribers. Analyzing how popularity changes over time allows entertainment executives to know the best time to launch marketing campaigns and promotional activities. How audience demand changed for the show "Will", for example, enables executives to optimize marketing campaigns around this show. Additionally, with an increased interest globally, the show could be a great candidate for spinoffs or franchises, which would add value to both the show and the platform in the long-term.
Finally, understanding the performance of a show internationally is also crucial, especially for OTT and streaming platforms that operate in multiple countries. By examining the top 10 global markets, we can see that "Will" has outstanding audience demand in all of these markets, with the United States, Philippines, India, Australia, Canada, Germany, UK, Pakistan, and Nigeria. This information can help executives decide which platforms and networks to target for distribution of the show and its spinoffs.
Will's travelability to Brazil in the last 30 days is 32%, which means that the audience demand for Will is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Will travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Will is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Will in Brazil. We provide our partners with extensive media industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.