The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, it is essential to utilize data to make informed decisions. The case of "Wizards Of Waverly Place" provides insightful learnings into how demand data can aid decision-making processes effectively.
Demand data can help in content valuation by providing insight on how well a show is performing compared to others in the same genre and market. The good demand for "Wizards Of Waverly Place" in Brazil, 2.0 times higher than the average demand of other shows in the past 30 days, is an encouraging sign for any content financier, producer, or platform acquisition team. The increase in demand for the show in the past 90 days compared to the last 30 days may indicate that the show is rising in popularity.
Demand data can also help executives understand audience preferences better. In the case of "Wizards Of Waverly Place", it is useful to note that other shows watched by fans of this series include "Saturday Night Live," "Rick And Morty," and "Dear Edward." This information can guide programming decisions on which variety shows or comedies might be suitable to engage a similar audience.
Demand data can also help optimize decisions concerning supply and demand. In other words, executives can identify opportunities to acquire or produce content with high potential demand similar to "Wizards Of Waverly Place." Demand data can also enable decisions on the geographical location to access such content or the platform on which to distribute it.
The findings of Parrot Pulse for "Wizards Of Waverly Place" can enhance decision-making. The show's good global audience demand, high longevity, and good momentum make it an attractive proposition for any executive involved in the distribution of the show. Travelability is one area that executives could consider to help the content travel beyond its home market. According to Parrot Pulse report, "Wizards Of Waverly Place" had a demand of only 19% of the demand in its country of origin in Brazil. Reevaluating the strategies for increasing the show's demand in Brazil, given Brazil's large audience base, might be a viable option.
Finally, demand data can help with subscriber retention and subscriber acquisition decisions. The data insights from the show could guide promotional campaigns, decisions on what other shows to offer subscribers alongside "Wizards Of Waverly Place," and which marketing channels to use.
In conclusion, the insightful analysis of "Wizards Of Waverly Place" highlights how important it is to use demand data as an essential tool in making informed decisions in the entertainment industry. It's a valuable tool for content valuation, understanding audience preferences, optimizing supply and demand, assessing the longevity of a series, and deciding on which channels and marketing campaigns resonate with viewers in different markets.
Wizards Of Waverly Place's travelability to Brazil in the last 30 days is 11%, which means that the audience demand for Wizards Of Waverly Place is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Wizards Of Waverly Place travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Wizards Of Waverly Place is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wizards Of Waverly Place, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Wizards Of Waverly Place in Brazil. We provide our partners with essential television series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.