The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can benefit from demand data in several ways, including acquiring, producing, distributing, and programming content. By analyzing the demand for "Wu-tang: An American Saga" in Brazil over the last month, several insights can support data-driven decisions.
First, content valuation uses demand data to estimate how much a title is worth. Based on its 4.8 times higher demand than the average show in Brazil in the last 30 days, "Wu-tang: An American Saga" has good demand. As only 8.6% of TV shows have such a level of demand, content executives can estimate the title's economic value for any platform or region. Besides, the show's percentile rank of 98.3% for the biography genre shows its high demand in this category, making it more valuable for audiences interested in biographical content.
Second, understanding audience demand can inform decision-making in programming. For instance, executives can identify which other shows fans of "Wu-tang: An American Saga" also like: "Last Week Tonight With John Oliver," "Succession," "Atlanta," "Rick And Morty," "The White Lotus," "Loki," "The Flash," "The Last Of Us," and "Ted Lasso." By analyzing these shows' characteristics, executives can create a programming strategy that appeals to similar audiences and improves retention and acquisition.
Third, demand data enables executives to determine the show's travelability and reach, two fundamental dimensions for global expansion and distribution. In the case of "Wu-tang: An American Saga," its travelability is good, meaning it has a market potential for international markets. However, the demand for the show in Brazil was only 53% of the demand in the United States, its country of origin, which indicates that further analysis is necessary before investing in distribution.
Fourth, demand data reveals audience insights that can optimize marketing strategies, such as identifying taste clusters or affinity analysis. For example, if executives want to optimize their pre-release marketing campaign ahead of the premiere of a show, analyzing data such as demand spikes or audience preferences can inform tactics for reaching potential audiences.
Finally, analyzing a title's demand in several markets, as shown for "Wu-tang: An American Saga," can help executives understand how audiences differ across regions and cater to specific tastes. By comparing this show's performance in Brazil to other countries such as the United States or the United Kingdom, executives can identify what aspects of the title resonate with different audiences and make informed decisions on where to allocate resources.
In summary, by leveraging demand data, entertainment executives can make more informed decisions on content acquisition, distribution, programming, and marketing strategies, optimizing their resources and investment for better audience engagement and retention.
Wu-tang: An American Saga's travelability to Brazil in the last 30 days is 60%, which means that the audience demand for Wu-tang: An American Saga is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Wu-tang: An American Saga travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Wu-tang: An American Saga.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Wu-tang: An American Saga from partners like Hulu.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Wu-tang: An American Saga? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Wu-tang: An American Saga. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wu-tang: An American Saga), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Wu-tang: An American Saga, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Wu-tang: An American Saga is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wu-tang: An American Saga, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 8:28 a.m. PST using tv demand content analytics from Parrot Analytics for Wu-tang: An American Saga in Brazil. We provide our partners with essential content analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.