The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data has the power to help entertainment executives make more informed content, acquisition, distribution, and programming decisions. This is because demand data provides a more accurate gauge of audience interest, sentiment and engagement towards a TV show compared to other metrics such as ratings, shares, or likes. Parrot Analytics' content valuation system is a prime example of a demand-based analytical tool that provides executives with insights that can inform their strategic decision-making processes.
As an example of how demand data can assist with content valuation, let us examine "Xena: Warrior Princess" in Brazil for the month of January 2024. Parrot Analytics found that "Xena: Warrior Princess" had 3.8 times the audience demand of the average show in Brazil over the last 30 days, and only 8.6% of all TV shows have this level of demand. This information can be used to estimate the baseline value of a title. Moreover, executives can leverage Parrot Analytics' content valuation system, which is based on demand data, to determine how much to spend on content and how much global appeal a title has in comparison with other titles in the genre.
Executives and content distributors can also use demand data to optimize content discovery and recommendations. For instance, "Xena: Warrior Princess" is popular in Brazil and other markets such as Canada, Greece, and the United Kingdom. Using this information, executives can target these markets to distribute and acquire content.
Demand data also informs franchiseability, longevity, momentum, and reach of TV series. For example, "Xena: Warrior Princess" has a good franchisability and reach based on Parrot Analytics' Parrot Pulse metrics. Furthermore, the demand for the show in Brazil has been increasing recently, indicating good momentum for the title. However, in January 2024, the audience demand for the show has decreased in Brazil by 121.0%. This information can be used to identify trends and shifts in audience engagement and taste clusters.
Overall, Parrot Analytics' demand-based analytical tools, such as content valuation, provide valuable insights on how executives and content distributors can make more informed decisions. By leveraging demand data, they can optimize content discovery, franchiseability, longevity, momentum, reach, and value.
Xena: Warrior Princess's travelability to Brazil in the last 30 days is 21%, which means that the audience demand for Xena: Warrior Princess is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Xena: Warrior Princess travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Xena: Warrior Princess), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Xena: Warrior Princess, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Xena: Warrior Princess is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Xena: Warrior Princess, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been recreated on Feb. 28, 2024, 1:01 p.m. PST using television demand content from Parrot Analytics for Xena: Warrior Princess in Brazil. We provide our partners with essential entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.