The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics has extensive demand data on TV shows, and "You" is a great example of how we can help streaming platforms, content distributors, and TV executives make more informed decisions around content acquisition, distribution, and programming.
One of the most notable insights from the demand data for "You" is its exceptional demand in Brazil. The show's demand is 13.2 times the average TV show in the country, ranking at the 99.6th percentile in the romance genre. With a 1.5% increase in demand for the show during March 2024, executives can see the trending ascent of its demand.
Further, the show's performance across key dimensions measured by Parrot Pulse reveals that "You" has exceptional travelability relative to its home market, and its longevity and momentum are both outstanding. Executives can use these insights to assess whether the show could provide a significant return on investment globally.
By understanding which other shows fans of "You" also like, executives can leverage this information to guide future acquisitions or original content creation, particularly when there is a significant overlap in preferences.
Our data also provides a worldwide view of the show's travelability and reach, showing which countries and regions have extreme interest in it. For example, "You" outperforms the demand of the average TV show in the top 10 global markets where it's most in-demand over the last 30 days. By knowing this, executives can make informed decisions on pricing and rights deals when licensing content for consumption in various countries.
Finally, executives can leverage content valuation by using demand data to calculate the dollar value contribution of any title to a platform or region. Based on demand, executives can estimate ROI, calculate the value of exclusivity, assess the ability to drive subscriptions or mitigate churn, and identify under-monetized titles.
Overall, by using demand data, executives can make informed decisions around content acquisition, distribution, and programming, helping them to increase monetization potential, optimize marketing campaigns, and retain or acquire subscribers.
You's travelability to Brazil in the last 30 days is 41%, which means that the audience demand for You is 41% of the demand in its country of origin, United States. Click through to another market to discover how well You travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. You), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s You is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for You, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for You in Brazil. We provide our partners with smart TV series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.