The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the success of any acquisition, distribution, programming, or content decision hinges on an in-depth understanding of audience demand. In this regard, the demand data we have for "Young Justice" can be used to provide insights into how this content is performing, the potential audience for it, and its future relevance.
Firstly, an integral component of making content decisions is content valuation. Our demand data for "Young Justice" can help to determine the economic value of this content in Brazil. For instance, with 7.3 times the audience demand of the average Brazilian TV show, content valuation can reveal the dollar value contribution of "Young Justice" to a streaming platform or channel. Our system is based on demand data and can reveal the baseline value of a title in any market, helping to make informed content decisions.
Furthermore, "Young Justice" has a high demand percentile of 97.4 in the animation genre. This means that its demand is higher than 97.4% of all animation titles in Brazil, providing useful insights into content acquisition and distribution decisions. In addition, knowing what shows fans of "Young Justice" enjoy, such as "South Park," "Loki," and "Harley Quinn," helps to inform programming or spin-off decisions and potential franchise opportunities for an OTT platform or studio.
Demand data also provides insights into potential audience growth. For instance, demand for "Young Justice" has been increasing in Brazil by 45.0% during March 2024. This information can inform decisions on marketing and promotional ad spend to increase the viewership of the show.
Moreover, demand data can reveal the popularity of the "Young Justice" show in Brazil, its country of origin, and other top global markets. Understanding this helps executives determine whether it is worth investing in content localization and distribution in these markets. For example, our data indicates 46% of the demand for "Young Justice" in Brazil stems from its home, the United States. That is a high international demand, and travelability quantifies how well a series will perform in international markets, giving valuable insights into distribution.
Finally, executive and audience demand for the show can be assessed by examining its momentum, longevity, reach, and franchisability. By understanding these metrics, executives can create optimal release strategies, assess the show's spin-off potential, and assess how effective marketing campaigns around the series are.
In conclusion, our demand data shows that "Young Justice" is performing well in Brazil, despite a decreasing demand in the last 90 days. However, the high demand percentile for the show in the animation genre and indicators of increased demand suggest its relevance and potential for growth. By using content valuation, identifying potential franchise opportunities, and assessing the show's popularity across top global markets, executives can make informed decisions when it comes to acquisitions, programming, distribution, and content decisions.
Young Justice's travelability to Brazil in the last 30 days is 46%, which means that the audience demand for Young Justice is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Young Justice travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Justice, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Young Justice in Brazil. We provide our partners with far-reaching television series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.