The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand and how it relates to content valuation can help you to make more informed content decisions. Take, for example, the case of "Zig & Sharko," an animated TV series about a hyena named Zig who constantly tries to eat a mermaid named Marina, but is always thwarted by her protector, Sharko the shark. By analyzing the demand data for "Zig & Sharko" in Brazil during March 2024, we can see how demand relates to content valuation and how it can inform content acquisition, distribution, and programming decisions.
Content Valuation:
One of the ways in which demand data relates to content valuation is in helping to determine how much a particular piece of content is worth. By using Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title to any platform in any region. In the case of "Zig & Sharko," we can see that its audience demand in Brazil during March 2024 was 13.0 times the average show in Brazil over the last 30 days, which is outstanding. This suggests that the show is likely to be a valuable asset to any streaming platform looking to acquire content in Brazil.
Content Acquisition:
Demand data can also help with content acquisition decisions by identifying which titles are most popular in a particular market. In this case, we can see that Brazil is "Zig & Sharko"'s number one market globally, with outstanding audience demand of 11.5x in Brazil. By acquiring the rights to "Zig & Sharko," a streaming platform could potentially tap into the show's popularity in Brazil and grow its subscriber base in that market.
Distribution:
Demand data can also inform distribution decisions by identifying which platforms are best suited to a particular piece of content. In the case of "Zig & Sharko," we can see that its worldwide audience demand is outstanding and its travelability is exceptional. This suggests that the show has strong international appeal and could potentially be successful on streaming platforms in other regions of the world. The fact that its demand in Brazil was 117% of the demand in its country of origin, France, suggests that it has potential to perform well in other Latin American markets as well.
Programming:
Finally, demand data can help with programming decisions by identifying trends and patterns in audience behavior. For example, the fact that demand for "Zig & Sharko" has been increasing in Brazil over the last 30 days is a positive sign that the show is gaining in popularity. Additionally, by examining other shows that fans of "Zig & Sharko" also like, such as "Star Trek: Lower Decks," "Star Trek: Discovery," and "Star Trek: Picard," a streaming platform could potentially identify a broader trend in audience preferences for sci-fi and fantasy content, and use this information to inform their programming decisions.
Overall, the case of "Zig & Sharko" demonstrates how demand data can be used to help entertainment executives make more informed content decisions. By analyzing audience demand for a particular title, you can better understand its value, appeal, and potential, and use this information to drive your content acquisition, distribution, and programming strategies.
Zig & Sharko's travelability to Brazil in the last 30 days is 123%, which means that the audience demand for Zig & Sharko is 123% of the demand in its country of origin, France. Click through to another market to discover how well Zig & Sharko travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Zig & Sharko, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Zig & Sharko in Brazil. We provide our partners with meaningful TV industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.