The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed decisions when it comes to content valuation, acquisition, distribution, and programming. Parrot Analytics' demand data provides valuable insights that can help you make these decisions. Using "20/20" as an example, here are a few questions that demand data can help you answer:
- How popular is my show relative to the market average?
"20/20" has 4.0 times the audience demand of the average show in Canada over the last 30 days, which is a good indication of its popularity. Moreover, it ranks at the 96.1th percentile in the news genre, indicating that it outperforms 96.1% of all news titles in Canada.
- What is the value of my content?
Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. While "20/20" is not used as an example, it is worth noting that content valuation can be applied to individual series or an entire library, which means you can start unbundling the value of content on any streaming service. This information can be valuable when negotiating deals.
- How well is my show holding up since it premiered?
"20/20" has been around since 1978 and has 786 episodes over 46 seasons. Its longevity measure is outstanding, suggesting that the show has maintained audience demand over time. On a rolling year basis, its average demand was 2.2 times the average title, compared to 4.0 times the title average in the last 30 days, indicating that its popularity has increased recently.
- Which global markets is my show most in-demand?
"20/20" is most in-demand in the United States, where it achieved good audience demand of 4.0x. In Canada, demand for the show is good, but it has decreased by 20.7% in January. Using demand data, you can discover which markets are most interested in your content, and make data-driven decisions about content distribution and marketing campaigns.
Parrot Analytics' demand data can also answer questions about content value, content marketing, competitive benchmarking, optimal release strategy and pricing, subscriber retention and acquisition, and many others. By leveraging demand data, entertainment executives can make more informed decisions that can lead to more successful shows and more satisfied audiences.
20/20's travelability to Canada in the last 30 days is 26%, which means that the audience demand for 20/20 is 26% of the demand in its country of origin, United States. Click through to another market to discover how well 20/20 travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 20/20), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s 20/20 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 20/20, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for 20/20 in Canada. We provide our partners with extensive SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.