The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is helping entertainment executives make more informed decisions about content valuation, content acquisition, distribution and programming. For instance, looking at the demand analysis of "30 Coins (30 Monedas)" for the month of February 2024 in Canada, it shows that the demand for the show is good as it has 2.7 times the audience demand of the average show in Canada. Only 8.6% of all TV shows have this level of demand, which is a good indication of the show's commercial viability.
Furthermore, executives can use demand data to evaluate their content library's strategic value and quantify the platform-specific marginal revenue contribution of individual titles. For example, Parrot Analytics' content valuation systems are powered by global content demand and supply, and it can reveal the dollar value contribution of any title to any platform in any region. Executives can use this to determine how much to spend on content and estimate the ROI of a specific title for any platform.
In regards to programming and distribution decisions, executives can leverage demand data to determine the best release strategy for their content and gauge its success in different markets. For instance, executives can use demand data to quantify the reach of a show and tailor marketing campaigns accordingly for its worldwide audience.
In addition, by understanding demand data, entertainment executives can better evaluate and plan for show longevity, momentum, franchise potential, and overall audience appeal. For example, the demand for "30 Coins (30 Monedas)" peaked at 4.0 times the average in the last 30 days, a 33.3% increase compared to its average demand on a rolling year basis. Additionally, the show's travelability and momentum are both rated as good, while its reach and franchisability are rated as good and okay, respectively.
Executives can also use demand data to identify and capitalize on whitespace opportunities, determine which titles are under-monetized and should be distributed globally, and assess competitor benchmarks. Lastly, demand data can guide executives to create a more resonating and impactful viewing experience by providing key insights that can improve the creation, production and marketing of their content.
To put it in concrete terms, if an OTT platform is looking to increase subscribers in Canada, executives can use demand data to identify popular genre preferences and target content that resonates with the local audience, like "30 Coins (30 Monedas)". They can also examine the show's performance in different markets, its reach potential, and how it breeds loyalty in its global audience, thereby giving more informed decisions about acquisition, distribution, and programming.
30 Coins (30 Monedas)'s travelability to Canada in the last 30 days is 24%, which means that the audience demand for 30 Coins (30 Monedas) is 24% of the demand in its country of origin, Spain. Click through to another market to discover how well 30 Coins (30 Monedas) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s 30 Coins (30 Monedas) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 30 Coins (30 Monedas), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 2:03 a.m. PST using tv demand datasets from Parrot Analytics for 30 Coins (30 Monedas) in Canada. We provide our partners with extensive TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.