The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you are constantly striving to make data-driven decisions that optimize content acquisition, distribution, and programming. This is where demand data comes in - it can significantly help in making informed decisions that accurately reflect audience preferences and interests. In this analysis, "30 Coins (30 Monedas)" has been used as an example to illustrate how demand data can be leveraged to make smarter content decisions.
Content Valuation - Parrot Analytics content valuation system enables decision-makers to calculate the ROI of their content acquisition. By analyzing global content demand, platforms can find out how much a specific title is worth to their platform, how much value that title brings to their region, what the baseline value of a title is, and how that title performs in terms of driving subscriptions and mitigating churn. By analyzing the audience demand for "30 Coins (30 Monedas)" in Canada, we can estimate its dollar value contribution to any platform.
Market Performance - Demand data enables companies to evaluate the performance of their content in a specific market or region. For example, out of all TV shows currently airing in Canada, "30 Coins (30 Monedas)" had 4.2 times the average audience demand over the last 30 days, showing that it is in high demand. Knowing how a show's demand is changing over time is also critical, and by comparing its demand over the last 30 days to its demand over the last 90 days, we can see that demand for "30 Coins (30 Monedas)" has been steadily increasing. This level of detail allows executives to track the popularity of their shows, refine their programming decisions, and effectively allocate their budgets.
Content Strategy - Through demand data, content executives can gain insight into audience preferences by looking at the viewership of similar titles. In this case, shows like "Surrealestate," "Rick and Morty," and "The Fall of the House of Usher" are all popular with "30 Coins (30 Monedas)" fans. By examining audience behavior trends, executives can make strategic decisions about content portfolio optimization and secure further growth opportunities.
Platform Decision-making - Demand data helps platforms identify which titles to acquire and which regions to focus on to target offerings accordingly. The demand for "30 Coins (30 Monedas)" in Spain is of particular interest, where the series has an outstanding audience demand of 9.0x, indicating that it is highly sought after in this market. Knowing how the show's demand stacks up against its main competitors enables executives to adjust their investment decisions and adjust acquisition budgets. This analysis can provide insights that help in informed decisions for securing licensing rights, deciding distribution windows, and defining exclusive content strategies.
Performance Monitoring - The data analysis provided by demand metrics like Parrot Analytics also includes the performance of TV shows over time. For example, in the last 30 days, the demand for "30 Coins (30 Monedas)" decreased in Canada by 72.5%, highlighting the urgent need to review the marketing campaign for the show in that region. Looking back over previous years of global demand enables producers to determine a show's momentum; shows with good performance momentum can be used to bolster customer retention.
Demand data provides a wealth of information for strategic decision-making. By digging deep into audience demand and evaluating their behavior, executives can make informed decisions around programming, content acquisition, distribution, and content offerings that are tailored to the preferences of their target audiences. The use of demand data allows the industry to adjust content output, build strategic competitive portfolios, and optimize their content for maximum performance and profitability. Ultimately, it is clear that demand data is the vital ingredient for driving content and business success in the entertainment sector.
30 Coins (30 Monedas)'s travelability to Canada in the last 30 days is 18%, which means that the audience demand for 30 Coins (30 Monedas) is 18% of the demand in its country of origin, Spain. Click through to another market to discover how well 30 Coins (30 Monedas) travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 30 Coins (30 Monedas)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s 30 Coins (30 Monedas) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 30 Coins (30 Monedas), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for 30 Coins (30 Monedas) in Canada. We provide our partners with valuable media industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.