The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data provided by Parrot Analytics to make more informed decisions related to content acquisition and distribution. Let's explore how demand data can be used in the context of "A Discovery Of Witches" in Canada in March 2024.
Content Valuation
With its high demand relative to the average title, "A Discovery Of Witches" is a valuable asset for any platform or network. Parrot Analytics' content valuation system uses demand data to provide an economic valuation of any title, helping executives determine how much to spend on content. The system also reveals the dollar value contribution of any title to any platform, in any region, allowing executives to assess the value of exclusivity and evaluate the ROI for a specific title.
Acquisition and Distribution Decisions
Demand data provides insights into the popularity of a title among audiences in different regions. By examining which markets have the highest demand for a show like "A Discovery Of Witches," executives can identify areas where the show may be of particular interest. For instance, a SVOD platform may launch the show in countries like Russia and the United Kingdom, where demand is exceptional and potentially more profitable. Additionally, content executives can use demand data to assess the value of acquiring a show or licensing it to other platforms in regions where it has high demand like Canada.
Programming Decisions
Demand data can provide information on the most popular genres in different markets, including Canada, in our example. Using the data on "A Discovery Of Witches" in Canada in March 2024, executives may decide to acquire more shows from the romance genre. This can help them hold onto their current audience and aid in subscriber acquisition. Also, demand data can aid executives in making programming decisions, such as when to release the content. In this example, mid-March demand spiked for "A Discovery Of Witches," making that an excellent time to release fresh content for the show and to promote it more aggressively.
Content Development and Franchise Decisions
Using "A Discovery Of Witches" as an example, executives can assess how successful spin-off development might be and whether it will resonate with audiences outside Canada. The analysis suggests that "A Discovery Of Witches" has good franchisability, indicating the potential for spin-offs or extended storytelling. Executives might also choose to search for other fantasy series such as "The Witcher" and develop similarly themed shows to reach and widen their audience base.
In conclusion, demand data is a powerful tool for entertainment executives. Parrot Analytics can provide demand data for titles by region making it easier to optimize release strategy and pricing. It can be used to make informed decisions, in content-valuing, acquisition, distribution, programming, franchise, and content development decisions. "A Discovery of Witches," analyzed through our system for Canada provides invaluable insight that the platform can use to make more informed decisions and make data-backed assertions.
A Discovery Of Witches's travelability to Canada in the last 30 days is 46%, which means that the audience demand for A Discovery Of Witches is 46% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well A Discovery Of Witches travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky 1‘s A Discovery Of Witches is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Discovery Of Witches, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for A Discovery Of Witches in Canada. We provide our partners with far-reaching TV series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.