The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data is an effective method for making informed decisions regarding content, acquisition, distribution, and programming. The analysis of "Adam Ruins Everything" for the month of March 2024 in Canada showcases how demand data can be utilized to make such decisions.
Firstly, demand data allows you to evaluate the value of a title and determine how much to spend on that content. Parrot Analytics' content valuation system is powered by global content demand and supply and reveals the dollar value contribution of any title, to any platform, in any region. In the case of "Adam Ruins Everything," it has a demand that is 3.2 times the average show in Canada over the last 30 days, indicating that it holds a significant value.
Demand data also enables you to quantify the platform-specific marginal revenue contribution and measure how a title drives engagement across the rest of the catalog. To assess a TV series' ability to drive subscriptions and mitigate churn, you can evaluate cannibalization of audiences if a title is available on multiple services and estimate the value of exclusivity. Using demand data, you can calculate the ROI a specific title will bring to any given platform. Consequently, "Adam Ruins Everything's" peak rank of #899 in Canada can be converted into a financial value that helps the platform make more informed decisions regarding the title's future.
Additionally, demand enables you to develop an optimal content release strategy and pricing model. Analyzing the show's demand in Canada, we find that it has increased by 34.4% in March 2024 and that demand spiked at the end of this month. Armed with this insight, executives can determine the best release strategy for the show, the optimal pricing model, and curate effective pre-release marketing campaigns.
Demand data is crucial for effective competitive benchmarking, which enables you to compare your content against other content titles available on the market. Examinations showed that other shows that fans of "Adam Ruins Everything" typically enjoy are "Bob's Burgers," "The Simpsons," and "Battlebots." Sharing similarities with these shows, executives could make more informed decisions regarding future content acquisitions and programming.
Utilizing the Parrot Pulse, executives can measure the global performance of a content title across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. This data provides unique insights into how content is performing in its home market and how successful it is abroad. "Adam Ruins Everything" has demonstrated good audience demand across the world, and its longevity - how well audience demand is maintained over time - is good.
Ultimately, demand data helps executives evaluate the popularity of their shows relative to the market average and in other markets worldwide. By examining the top 10 global markets where "Adam Ruins Everything" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show. Significantly, the show's number one market is the United States, with demand being 3.2 times the market average, followed by Canada, where demand is good. Executives can leverage this insight when deciding how best to acquire, program, and distribute globally.
Adam Ruins Everything's travelability to Canada in the last 30 days is 61%, which means that the audience demand for Adam Ruins Everything is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Adam Ruins Everything travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adam Ruins Everything, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Adam Ruins Everything in Canada. We provide our partners with smart television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.