The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in different sectors of the industry, understanding audience demand for TV shows can be critical in making informed content, acquisition, distribution, and programming decisions. Using the example of "Ahsoka," a TV series set after the fall of the Empire, we can see how demand data can be analyzed and utilized.
One of the main advantages of demand data is that it can help in content valuation by revealing the dollar value contribution of any title to any platform, in any region. For instance, "Ahsoka" had 14.2 times the audience demand of the average show in Canada over the last 30 days. This signifies that the show is highly popular. Entertainment executives can use this data to make informed decisions about how much they should spend on acquiring the content or content marketing.
Examining demand data can also indicate whether a show's popularity is increasing, maintaining, or decreasing over time. Demand for "Ahsoka" decreased over the last 90 days, but it is still outstanding compared to other shows. This suggests that decision-makers who are considering acquiring the content can either delay it or be strategic about the timing of its acquisition.
Understanding how a show appeals to specific audiences or compares to other titles in the same genre is another reason to pay attention to demand data. For example, "Ahsoka" ranks at the 99.6th percentile in the drama genre in Canada. This means the show has higher audience engagement than 99.6% of all drama titles, which can indicate its potential success within this genre.
Furthermore, analysis of audience demand can help executives with programming decisions such as optimal release strategy, pre-release marketing, and determining the most popular genres. It can also help with acquisition and distribution decisions as content valuation of the show can be leveraged to determine the ROI for a specific title.
Additionally, demand data can answer questions about the show's global performance. In the case of "Ahsoka," its high travelability score indicates that the show has exceptional international demand relative to its home market, the United States. This may make the show more attractive to an international streaming platform.
Finally, demand data can inform the decision-making process for producers and talent agents by providing insight into audience taste clusters, which can help identify market opportunities for a particular show. Additionally, demand data can uncover under-monetized titles for content distribution - in other words, content that has not yet been fully monetized and potential markets to be investigated.
In summary, demand data is essential in helping entertainment executives working in different sectors of the industry make informed decisions regarding content valuation, programming, distribution, and acquisition. By examining demand data for "Ahsoka," we can better understand how the show's popularity is performing over time, which genres it excels in, and its global performance, amongst other insights.
Ahsoka's travelability to Canada in the last 30 days is 70%, which means that the audience demand for Ahsoka is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been updated on March 18, 2024, 12:50 p.m. PST using global television demand data from Parrot Analytics for Ahsoka in Canada. We provide our partners with extensive media industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.