The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always looking for ways to make more informed decisions about content acquisition, distribution, and programming. By leveraging Parrot Analytics' demand data, you can get a better understanding of how a show is performing not only locally but also globally. Let's look at how demand data can be applied to the case of "Ahsoka" for the month of August 2023 in Canada.
First of all, demand data can be used for content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the audience demand for "Ahsoka" in Canada, we see that it has 22.6 times the audience demand of the average show, putting it in the top 2.7% of all TV shows. This means that "Ahsoka" is worth more than its peers in terms of content valuation.
Demand data can also be used to inform content acquisition decisions. By identifying shows that fans of "Ahsoka" also like, such as "The Mandalorian" or "The Witcher," TV executives can get a sense of what other content to consider acquiring to complement this show. This will help in attracting new subscribers to their respective platforms.
Moreover, demand data can also inform programming decisions. Knowing that "Ahsoka" reached the peak rank of #1 in Canada and moved up in its rank by 600 spots during August, TV executives may want to increase the prominence of the show and create more opportunities for fans to engage with it. They can also use the increased popularity of "Ahsoka" to inform the programming of similar content that could appeal to the same audience.
Demand data can also inform distribution decisions. For example, the Parrot Pulse for "Ahsoka" indicates that its travelability is outstanding, meaning that the show has strong international demand in markets like Canada, Australia, Germany, and France. Understanding that "Ahsoka" has a strong international audience may inform decisions about which international markets to target for distribution.
Finally, demand data can inform decision-making throughout the entire life cycle of a show, from pre-production to post-release. By using a variety of Parrot Analytics' demand metrics like momentum or reach, TV executives can make data-driven decisions that may help increase a show's longevity and profitability.
In conclusion, by leveraging demand data like the kind Parrot Analytics provides, TV executives can make more informed decisions when it comes to content acquisition, distribution, programming, and valuation. Understanding the demand for shows like "Ahsoka" can inform decisions that could lead to increased audience engagement and growth for their platforms.
Ahsoka's travelability to Canada in the last 30 days is 74%, which means that the audience demand for Ahsoka is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been revised on Oct. 1, 2023, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Ahsoka in Canada. We provide our partners with valuable OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.