The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you are constantly looking for ways to make more informed decisions concerning content valuation, acquisition, distribution, and programming. Demand data is a valuable resource that can provide you with the information you need to make decisions that better align with your business objectives. By examining the example of "Alice In Borderland" for the month of November 2023 in Canada, we can see how demand data can be used to help you make more informed content-related decisions.
One of the key applications of demand data is content valuation, and it can tell you how much a TV series is worth and how much value it can bring to your platform. By analyzing the demand for "Alice In Borderland" in Canada, we can see that it has 3.7 times the audience demand of the average show in Canada over the last 30 days. This signifies that there is good demand for the show whose value can be further evaluated using Parrot Analytics content valuation system. This system is based on demand data, enabling TV executives to reveal the dollar value contribution of any title, to any platform, in any region. This system supports economic valuation and empowers executives to make more informed content valuation decisions.
Acquisition and Distribution:
Demand data can also help you make better acquisition and distribution decisions. Based on analysis of the top 10 global markets where "Alice In Borderland" is most in-demand, we find that the show outperforms the demand of the average TV show (1x) significantly in each of these markets. In Russia, "Alice In Borderland" achieved outstanding audience demand of 11.2x. Furthermore, the show's travelability is deemed to be exceptional, which means that it has the potential to perform well outside of its home country. As such, if you are an executive looking to expand globally, then this could be a valuable asset for your platform.
Demand data can also inform programming decisions, for instance, "Alice In Borderland" ranked in the 96.2nd percentile in the drama genre in Canada in November 2023. This means that it has higher demand than 96.2% of all drama titles in Canada. Executives can use this information to identify genres that are popular with the audience in Canada and other parts of the world and possibly commission more content along similar lines, or acquire content that is similar.
Subscriber Acquisition and Retention:
Demand data can help executives with subscriber acquisition and retention. Studying the show's demand patterns can help identify strategies that the executives can implement to create, acquire, or distribute a TV series that will keep audiences happy and encourage growth of the company's subscriber base. For example, the momentum of demand for "Alice In Borderland" is exceptional, and the show is part of the cultural zeitgeist. This indicates its potential to attract new subscribers to the platform.
In conclusion, TV executives can use demand data to make more informed decisions across the content lifecycle. Demand data can inform content valuation, acquisition, distribution, programming, subscriber acquisition, and retention. As such, TV industry players that integrate Parrot Analytics' demand data into their operations will ultimately have a competitive advantage over those that do not.
Alice In Borderland ( 今際の国のアリス)'s travelability to Canada in the last 30 days is 90%, which means that the audience demand for Alice In Borderland ( 今際の国のアリス) is 90% of the demand in its country of origin, Japan. Click through to another market to discover how well Alice In Borderland ( 今際の国のアリス) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Alice In Borderland ( 今際の国のアリス).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Alice In Borderland ( 今際の国のアリス) from partners like Netflix.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Alice In Borderland ( 今際の国のアリス)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Alice In Borderland ( 今際の国のアリス). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alice In Borderland ( 今際の国のアリス)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Alice In Borderland ( 今際の国のアリス), including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Alice In Borderland ( 今際の国のアリス) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alice In Borderland ( 今際の国のアリス), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on Dec. 10, 2023, 6:56 p.m. PST using global tv demand metrics from Parrot Analytics for Alice In Borderland ( 今際の国のアリス) in Canada. We provide our partners with deep TV series insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.