The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you are constantly looking for ways to make more informed decisions concerning content valuation, acquisition, distribution, and programming. Demand data is a valuable resource that can provide you with the information you need to make decisions that better align with your business objectives. By examining the example of "Alice In Borderland" for the month of November 2023 in Canada, we can see how demand data can be used to help you make more informed content-related decisions.
Content Valuation:
One of the key applications of demand data is content valuation, and it can tell you how much a TV series is worth and how much value it can bring to your platform. By analyzing the demand for "Alice In Borderland" in Canada, we can see that it has 3.7 times the audience demand of the average show in Canada over the last 30 days. This signifies that there is good demand for the show whose value can be further evaluated using Parrot Analytics content valuation system. This system is based on demand data, enabling TV executives to reveal the dollar value contribution of any title, to any platform, in any region. This system supports economic valuation and empowers executives to make more informed content valuation decisions.
Acquisition and Distribution:
Demand data can also help you make better acquisition and distribution decisions. Based on analysis of the top 10 global markets where "Alice In Borderland" is most in-demand, we find that the show outperforms the demand of the average TV show (1x) significantly in each of these markets. In Russia, "Alice In Borderland" achieved outstanding audience demand of 11.2x. Furthermore, the show's travelability is deemed to be exceptional, which means that it has the potential to perform well outside of its home country. As such, if you are an executive looking to expand globally, then this could be a valuable asset for your platform.
Programming:
Demand data can also inform programming decisions, for instance, "Alice In Borderland" ranked in the 96.2nd percentile in the drama genre in Canada in November 2023. This means that it has higher demand than 96.2% of all drama titles in Canada. Executives can use this information to identify genres that are popular with the audience in Canada and other parts of the world and possibly commission more content along similar lines, or acquire content that is similar.
Subscriber Acquisition and Retention:
Demand data can help executives with subscriber acquisition and retention. Studying the show's demand patterns can help identify strategies that the executives can implement to create, acquire, or distribute a TV series that will keep audiences happy and encourage growth of the company's subscriber base. For example, the momentum of demand for "Alice In Borderland" is exceptional, and the show is part of the cultural zeitgeist. This indicates its potential to attract new subscribers to the platform.
In conclusion, TV executives can use demand data to make more informed decisions across the content lifecycle. Demand data can inform content valuation, acquisition, distribution, programming, subscriber acquisition, and retention. As such, TV industry players that integrate Parrot Analytics' demand data into their operations will ultimately have a competitive advantage over those that do not.
Alice In Borderland ( 今際の国のアリス)'s travelability to Canada in the last 30 days is 90%, which means that the audience demand for Alice In Borderland ( 今際の国のアリス) is 90% of the demand in its country of origin, Japan. Click through to another market to discover how well Alice In Borderland ( 今際の国のアリス) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alice In Borderland ( 今際の国のアリス), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on Dec. 10, 2023, 6:56 p.m. PST using global tv demand metrics from Parrot Analytics for Alice In Borderland ( 今際の国のアリス) in Canada. We provide our partners with deep TV series insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.