The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive, data-driven decisions can provide valuable insights for content decisions, acquisition, distribution, and programming. By using demand analysis, you can evaluate the success of a series, identify patterns, and make informed decisions.
For instance, let's consider the case of "Alice In Borderland", which was analyzed for the month of March 2024. The show had a demand that was 3.3 times higher than the average show, a statistic that has steadily decreased recently, but its longevity across different platforms is still outstanding. With 3.3 times the audience demand, the show's performance is good in Canada, where it has been ranked #943 for March. Also, the Parrot Pulse for "Alice In Borderland” measures its global performance across six dimensions, and its franchisability is deemed outstanding.
On examining the data on a more granular level, we can find that the show's performance varied significantly in different countries. For instance, the show's primary market is China, where it has audience demand of 11.2x. Russia is another notable market, where the show has an outstanding demand. Additionally, France, India, the United States, the United Kingdom, Ukraine, and Japan have all experienced good demand for the show.
By focusing on such metrics, executives can evaluate their content strategy more effectively. They can also use demand data to examine different audience demographics to find the shows that resonate with each group, thereby informing content acquisition and programming. This data can also aid monetization strategies and inform the innovative use of franchises, for example, by identifying which series have the potential to spin-off into something new.
Additionally, demand insights can help with subscriber acquisition and retention, by identifying top-performing shows to keep viewers satisfied and predicting future success. Of course, data analysis misses some qualitative measures, but the insights it uncovers often result in more informed decisions. By combining your creative instincts with demand data, you can make your decisions more data-driven yet imaginative.
Alice In Borderland ( 今際の国のアリス)'s travelability to Canada in the last 30 days is 71%, which means that the audience demand for Alice In Borderland ( 今際の国のアリス) is 71% of the demand in its country of origin, Japan. Click through to another market to discover how well Alice In Borderland ( 今際の国のアリス) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Alice In Borderland ( 今際の国のアリス) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alice In Borderland ( 今際の国のアリス), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Alice In Borderland ( 今際の国のアリス) in Canada. We provide our partners with deep subscription-video-on-demand analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.