The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know how important it is to stay informed about audience demand for TV series. Data on audience demand can help you make more informed decisions regarding content valuation, content acquisition, distribution, and programming.
Let's look at the audience demand for "All American" in Canada during March 2024. This show has an outstanding demand, with 8.2 times the audience demand of the average show in Canada over the last 30 days. This high demand for "All American" indicates that the show is a strategic asset for any SVOD or OTT platform. When looking at the show's rank, "All American" moved up 221 spots in March 2024, which makes the show even more valuable and attractive to any platform.
One of the advantages of using demand data is that it can help you understand what type of content resonates with your audience. This data can also inform your decisions regarding content acquisition. For example, "All American" fans also tend to like shows such as "The Bear", "Succession", "The Good Doctor", and "Snowfall." This insight can inform which titles you choose to acquire and recommend to subscribers.
Another insight that can be gleaned from demand data is travelability, which quantifies a show's international demand relative to its home market. For "All American", its travelability is good, which means the show has good potential to travel to other international markets. This information can inform decisions on licensing and distribution deals.
The longevity of a show is another factor that can be informed by demand data. "All American" has outstanding audience demand, which means it has maintained a strong level of popularity over time. This long-term audience demand can be useful when considering investment in a show.
Finally, demand data can help you understand the global performance of a show across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. "All American" achieves outstanding marks across all six dimensions. Knowing this can help you determine whether a show is worth acquiring or investing in.
Overall, audience demand data can help you make more informed decisions about content valuation, acquisition, distribution, and programming. For "All American", the show's outstanding demand in Canada and around the world makes it a valuable asset and attractive option for any entertainment executive to consider.
All American's travelability to Canada in the last 30 days is 59%, which means that the audience demand for All American is 59% of the demand in its country of origin, United States. Click through to another market to discover how well All American travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s All American is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for All American, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for All American in Canada. We provide our partners with comprehensive entertainment industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.