The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives are tasked with making informed decisions surrounding content, acquisition, distribution, and programming. Informed decisions are important considerations for any executive as they strive to maximize ROI and sustain long-term success in a highly competitive market. Demand data is an effective tool for providing insights that are useful for key decision-making. This article highlights how executives can use demand data to make informed decisions based on a case analysis of "All Of Us Are Dead."
Content Valuation
One of the primary uses of demand data is for content valuation, which provides insights on a title's value to an organization. Using demand data, executives can determine the dollar value contribution of any title to any platform in any region. Insights from demand data help executives answer questions like; how much a show is worth, how much value a series is attracting from current audiences, the baseline value for a title, and how much a show is worth on a competitor’s platform, among others. In the case of "All Of Us Are Dead," executives can use the show's demand to gauge its economic potential in the Canadian market and adapt their content valuation strategies accordingly.
Acquisition Decisions
The demand data for "All Of Us Are Dead" can be used by an organization to determine where and when the show should be acquired. For instance, executives can examine audience trends and audience demographics in different markets to evaluate the show's global appeal and how this relates to their SVOD expansion goals. They can examine the top 10 markets where the show is most in-demand and leverage these insights to inform acquisition decisions.
Distribution Decisions
Demand data can also help television executives determine which platforms they should target for distribution. For example, executives can examine the global performance of a show like "All Of Us Are Dead" and employ travelability measures to identify other markets where the show is likely to be popular. Examining the show's global appeal can inform decisions on how an organization should allocate funding to maximize future content investments.
Programming Decisions
With demand data, executives can identify genre preferences of specific audiences, tailor content to specific demographics, and make informed programming decisions. For instance, using demand data, executives can assess whether a show like "All Of Us Are Dead" will attract new audiences to the platform or maintain current audiences' engagement. They can evaluate how much "All Of Us Are Dead" is worth to their platform and allocate funds for acquiring or producing similar content. They can also assess how effective their marketing campaigns are in promoting shows, analyze affinities between shows and producer talent or brands, cluster tastes by region or demographics, and deliver recommendations efficiently.
Subscriber Decisions
Demand data plays a critical role in retaining existing subscribers and attracting new subscribers. Television executives can use the demand data to no which titles to buy to keep current audience happy and which titles will grow the platform's audience. For instance, programming similar content to "All Of Us Are Dead" might help attract new subscribers with similar taste.
In conclusion, the performance of "All Of Us Are Dead" shows the value of demand data in strategic decision-making for television executives. By leveraging demand data, they can make informed content valuation decisions, optimal content acquisition, programming, and distribution decisions which, in turn, sustain long-term success in the highly competitive market.
All Of Us Are Dead (지금 우리 학교는)'s travelability to Canada in the last 30 days is 30%, which means that the audience demand for All Of Us Are Dead (지금 우리 학교는) is 30% of the demand in its country of origin, South Korea. Click through to another market to discover how well All Of Us Are Dead (지금 우리 학교는) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for All Of Us Are Dead (지금 우리 학교는), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for All Of Us Are Dead (지금 우리 학교는) in Canada. We provide our partners with deep media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.