The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions based on audience demand data to ensure success in content acquisition, distribution, and programming. Using the example of "American Dad!" in Canada, which has an outstanding demand of 14.1 times the average show in the last 30 days, we can explore the different ways demand data can be used.
One way is to use demand data for content valuation. For example, an executive can use Parrot Analytics' content valuation system to determine the dollar value contribution of "American Dad!" to a platform or a library over time. With its outstanding demand across different markets globally, the show is potentially a strategic asset for a streaming platform that wants to add it to its content library, as it could help drive subscriptions and mitigate churn.
In addition, executives can use demand data to inform their acquisition decisions. By analyzing the shows that are popular among fans of "American Dad!", such as "The Simpsons", "Rick And Morty", and "Bob's Burgers," executives can gain insight into the type of content that resonates with the show's audience. This way, they can understand what type of content they should acquire, or what type of content they should produce if they want to attract a similar audience.
Demand data can also help in distribution decisions. As "American Dad!" has outstanding demand across different markets, executives can use this data to determine which platforms to target for distribution of the show. They can also use the data to optimize their release strategy and pricing in each market.
Finally, executives can use demand data for programming decisions. For example, by examining the show's audience demand over time and comparing it to similar shows, executives can identify trends and patterns in the show's demand. This analysis can be used to make decisions about the show's future, such as whether to renew it for another season or cancel it. They can also use the data to inform their marketing strategy, by optimizing their campaigns ahead of the release of the show's new season.
Overall, demand data is a powerful tool for executives in the entertainment industry. It can help them make more informed decisions about content valuation, acquisition, distribution, and programming, ultimately leading to a better allocation of resources and a higher chance of success in the competitive entertainment landscape.
American Dad!'s travelability to Canada in the last 30 days is 64%, which means that the audience demand for American Dad! is 64% of the demand in its country of origin, United States. Click through to another market to discover how well American Dad! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s American Dad! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Dad!, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for American Dad! in Canada. We provide our partners with smart content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.