The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing and interpreting audience demand data is critical for making more informed decisions about content creation, acquisition, and distribution. By using audience demand data, executives will have a clearer understanding of how popular a show or title is and how it compares to its competitors in the market. This analysis will allow for an evidenced-based decision-making process when scheduling shows or when deciding what type of content should be developed or procured.
Let's look at "American Horror Story" as an example of how demand data can inform content-related decision-making. The audience demand for "American Horror Story" in Canada is 21.3 times higher than the average show, which is an outstanding performance. This information can be used to inform content valuation; demand data illustrates the dollar value contribution of a title to any platform in its region of availability. It will reveal how much a show drives engagement across a platform and how it is creating or retaining subscribers. This will be useful information for executives who are attempting to optimize the release strategy or pricing for their content.
The rankings of "American Horror Story" can also provide valuable information for executives making programming or distribution decisions. The show ranks at the 99.9th percentile in the drama genre in Canada, revealing its higher demand than 99.9% of the drama titles in Canada. This fact means that audience demand for this horror genre show is exceptional compared to other horror and drama shows. So, if an executive is deciding whether to program horror or drama shows, American Horror Story would be an excellent item to consider.
Another way demand data can inform content decisions is by providing insight into how well a show is retaining audience interest. For example, "American Horror Story's" longevity measure, which assesses audience demand is being sustained over time, is exceptional. This measurement helps executives know how popular a show is and whether people are likely to keep watching it if it returns for another season.
Finally, demand data can uncover new insights about audience behavior, which can inform acquisition decisions. Looking at the shows that fans of "American Horror Story" also like is beneficial when selecting potential shows to acquire. For instance, the mentioned shows, such as "American Horror Stories" and "The Walking Dead: Daryl Dixon," are similar to "American Horror Story" in terms of genre and content, meaning they may appeal to the same audience. The data suggests that if executives were deciding what types of content to acquire, acquiring shows or franchises similar to "American Horror Story" would be a logical step based on audience behavior.
In conclusion, leveraging audience demand data, executives can make more informed decisions concerning the creation, acquisition, distribution, and programming of content. By analyzing audience consumption behavior for shows like "American Horror Story," they might uncover insights that will help them optimize their content offering and increase audience satisfaction, retention, and acquisition.
American Horror Story's travelability to Canada in the last 30 days is 62%, which means that the audience demand for American Horror Story is 62% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch American Horror Story also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Dec. 10, 2023, 1 p.m. PST using television demand datasets from Parrot Analytics for American Horror Story in Canada. We provide our partners with essential media industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.
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