The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're always on the lookout for valuable insights that help you make critical content decisions that can drive audience engagement, mitigate churn, and increase subscribership. Demand data is an essential tool at your disposal to help you gather these insights. Using the example of "And Just Like That..." in Canada, let's explore how you can leverage demand data to make informed content-related decisions.
Content Valuation: Content valuation is crucial when determining how much to spend on series. Parrot Analytics' content valuation system helps you understand the dollar value contribution that any title could bring to your platform, in any region globally. With "And Just Like That..." Canadian data, you can understand how much the show is worth, its rank, and the overall demand it drives. You can also analyze how the show is performing as an acquisition-driving or churn-reducing title, estimate the value of exclusivity, and assess the value of the show's library over time.
Audience Demand: Demand data provides insights on audience tastes and preferences. You can determine which genres are resonating the most with your current audience and focus on those to acquire or produce content. With "And Just Like That..." Canadian data, you can learn that the show reached the peak rank of #175 during March 2024, and it achieved remarkable demand, 12.0 times the average show in the country over the last 30 days. You also learn that its demand has been increasing during this period, with an increase of 9.8% during March. You can leverage this information to make informed decisions when it comes to content acquisition, distribution, or programming.
Global Appeal: With global demand data, you can understand which content is most popular on a global scale. This information is invaluable when deciding which content to produce or acquire to support global SVOD expansion, maximizing future content investments, and to determine which markets you should target. With "And Just Like That..." data, you discover that the show has outstanding demand across the top ten global markets where it's most in-demand over the last 30 days. This information can help you tailor your distribution strategy to suit these markets and maximize your global appeal.
Travelability: Travelability is another insight that provides an indication of how well a show would travel internationally. If a show has outstanding demand in its home market and other markets globally, this indicates a strong potential for international success and thereby a valuable asset for content acquisition and development.
Longevity, Momentum, Franchisability, and Reach: These are additional dimensions measured by the Parrot Pulse, which are indicative of the long-term value of a show. For "And Just Like That..." Canadian data, the show has good longevity, exceptional momentum, good franchisability, and good reach. Leveraging these insights can help you plan for the long-term growth of your platform by ensuring that you invest in shows that have a strong franchise potential and help drive new subscriptions and mitigate churn.
In conclusion, as an entertainment executive, leveraging demand data can help you make better-informed content, acquisition, distribution, or programming decisions, understand your audience's preferences, and increase the long-term value of your shows. By understanding how much content is worth in any region, obtaining insights into its audience demand, and assessing its global appeal, you can make better-informed decisions to grow your platform's subscriptions and ensure that you continue meeting your audience's ever-evolving preferences.
And Just Like That...'s travelability to Canada in the last 30 days is 88%, which means that the audience demand for And Just Like That... is 88% of the demand in its country of origin, United States. Click through to another market to discover how well And Just Like That... travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. And Just Like That...), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as And Just Like That..., including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s And Just Like That... is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for And Just Like That..., for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for And Just Like That... in Canada. We provide our partners with comprehensive subscription-video-on-demand insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.