The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an OTT or SVOD platform, demand data provides essential insights that can help you make more informed content decisions, acquisition decisions, and distribution decisions. In the case of "Anthony Bourdain: Parts Unknown," demand data analysis can reveal the show's outstanding demand and popularity among viewers in Canada.
Demand data can help with content valuation by determining the dollar value of a particular title and its contribution to the platform, even in specific regions like Canada. Using Parrot Analytics' content valuation system based on demand data, you can assess the show's worth and compare it to other titles available in the market.
In addition to content valuation, demand data enables you to scale concept testing and answer questions around supply and demand. For example, examining the top 10 global markets where "Anthony Bourdain: Parts Unknown" is most in-demand can help you determine which regions would be optimal to target for distribution or acquisition.
Demand data can also improve your programming decisions. Using affinity analysis, you can identify similar shows that fans of "Anthony Bourdain: Parts Unknown" enjoy as a basis for developing a programming lineup. You can also optimize the release strategy for content by analyzing demand data to determine viewer preference and suitable release timing.
Demand data can help you retain subscribers by suggesting which shows to acquire or produce to keep your current audience happy. Subscriber acquisition can also be achieved by using demand data to identify popular titles across various markets that will attract new subscribers to your platform.
Finally, demand data can be used to support global expansion efforts by identifying opportunities to produce or acquire content for a specific market and allocate funds accordingly.
To sum up, as the Anthony Bourdain example showed, demand data analysis can help you identify which content is most popular in a specific market, assess its dollar value, determine supply and demand opportunities, optimize release strategy and pricing, acquire and retain subscribers, and support global expansion efforts. Using these insights can vastly improve content and acquisition decisions while also driving growth in the long run.
Anthony Bourdain: Parts Unknown's travelability to Canada in the last 30 days is 75%, which means that the audience demand for Anthony Bourdain: Parts Unknown is 75% of the demand in its country of origin, United States. Click through to another market to discover how well Anthony Bourdain: Parts Unknown travels internationally.
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Acquire the best shows from partners such as CNN to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Anthony Bourdain: Parts Unknown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CNN‘s Anthony Bourdain: Parts Unknown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Anthony Bourdain: Parts Unknown, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Anthony Bourdain: Parts Unknown in Canada. We provide our partners with far-reaching media industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.