The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed decisions? Demand data can help you make better content, acquisition, or distribution decisions. Let's take a closer look at how demand data can be leveraged to make more informed content decisions using Antiques Roadshow US as an example.
Content Valuation: one of the most significant benefits of demand data is the ability to evaluate the value of content. Parrot Analytics content valuation system can determine the dollar value contribution for any title to any global platform, such as Antiques Roadshow US. By providing an economic valuation system powered by global content demand and supply, we assess how this show rates on our 6 dimensions.
Global Appeal: Based on recent demand data, Antiques Roadshow US has great global appeal. It has achieved a demand increase of 90.6% during March 2024, with its travelability being its one area in which it underperforms. Ranking second in the United States, where Arguably the show is most popular, it also has Canada, the Netherlands, the United Kingdom, Romania, China, Hong Kong SAR China, and Switzerland in the top 10 markets in which it is most in-demand.
Identifying new markets: By leveraging demand data, you can identify viable markets for any genre/category and inform audience acquisition decisions. You could use the fact that Antiques Roadshow US outscores in popular markets to create new opportunities for distribution and IP monetization.
Franchise Potential: Antiques Roadshow US has an okay franchisability, which means there is an opportunity to monetize IP through potential spin-offs or franchises in the future. Identifying these opportunities at an early stage and aligning them with your overall strategy can provide great returns for your business.
Content Development Decisions: Based on the top 10 shows that are most likened to Antiques Roadshow US by fans, one can infer that the show is most appreciated for its documentary genre and realistic appraisal of antiques. This demand data may help Adopt a similar approach or sub-genres in developing new content.
Marketing Boost: You could optimize your pre-release marketing early once you receive reports like this by analyzing momentum and spike data such as the audience interest growing in late March 2024 for Canada.
To sum it up, demand data provides valuable insights accurately assessing investment actions like acquisitions, licensing, and programmings. The above four areas are just a few of the ways in which demand data can be leveraged to provide actionable insights for making more informed content, acquisition, distribution, and programming decisions to improve the value of your content.
Antiques Roadshow US's travelability to Canada in the last 30 days is 84%, which means that the audience demand for Antiques Roadshow US is 84% of the demand in its country of origin, United States. Click through to another market to discover how well Antiques Roadshow US travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. PBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Antiques Roadshow US.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Antiques Roadshow US from partners like PBS.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Antiques Roadshow US? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as PBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from PBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Antiques Roadshow US. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as PBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Antiques Roadshow US), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Antiques Roadshow US, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Antiques Roadshow US is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Antiques Roadshow US, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Antiques Roadshow US in Canada. We provide our partners with meaningful content analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.