The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several questions that you may have about the show "Are You The One?" and how it relates to your content decision-making process. For instance, you may be wondering how the demand data can be applied to evaluate the value of this dating series, to make informed content and acquisition decisions, to understand the audience's preferences for similar content, and to assess how well the show is performing in comparison to other titles. Here are some of the questions answered below:
- Content valuation: How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. For "Are You The One?", the demand for the show in Canada is good, which suggests that it is worth investing in the content if you are targeting the Canadian market specifically.
- Demand informs subscriber acquisition and retention: You can use the demand data to make programming decisions that attract and maintain subscribers. For instance, you can assess how well the show is retaining the current audience and use it as a basis for selecting the content that would keep your audience happy.
- Demand informs content acquisition decisions: You can leverage the demand data to understand the audience's preferences for similar content and use it to make informed content acquisition decisions. For instance, other shows that fans of "Are You The One?" also like are "RuPaul's Drag Race", "Rick And Morty", and "The Bachelorette," you can consider acquiring such shows when they become available.
- Demand enables scalable concept testing: You can use demand data to test a show concept globally in real-time and understand how it resonates with the audience. For example, you can assess the global demand for the show, which is excellent, to understand how viewers worldwide relate to the content.
- Demand enables global content expansion: You can use the demand data to expand the show globally to support the growth of your OTT platform and identify the areas where the show has the most potential. For instance, the show has good demand in Canada and the US, which implies that it is worth expanding to other markets such as the Netherlands, the UK, South Africa, and China, where demand is okay.
In conclusion, demand data can be used to help you make informed content decisions by assessing the value of content, identifying the preferences of the audience, understanding how well the show is performing, making acquisition decisions, and driving content expansion. With the demand data for "Are You The One?" show, you can leverage this information to make informed decisions about the show's expansion and your content strategy.
Are You The One?'s travelability to Canada in the last 30 days is 12%, which means that the audience demand for Are You The One? is 12% of the demand in its country of origin, United States. Click through to another market to discover how well Are You The One? travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Are You The One?), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Are You The One?, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Are You The One? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Are You The One?, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on March 18, 2024, 12:47 p.m. PST using television demand content from Parrot Analytics for Are You The One? in Canada. We provide our partners with deep SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.