The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data provided by Parrot Analytics to gain valuable insights into your content performance, audience engagement, regional reach, and other factors that can help you make better informed content decisions. We will use "Arrow" as a case example to explain how demand data can be used to make more informed content decisions.
Firstly, using demand data, you can determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Applying content valuation to "Arrow," we can see that it has 7.2 times the audience demand of the average show in Canada over the last 30 days. "Arrow" has been increasing in demand recently, so it may be a good investment decision.
Demand also enables you to value content globally. For example, "Arrow" has outstanding audience demand in the United States, Germany, and other markets, which can help you understand which regions to prioritize for distribution or acquisition.
Demand data can also help you assess a TV series' ability to drive subscriptions and mitigate churn. By examining insights such as the related shows that "Arrow" fans also like, we can see that the show has a devoted fanbase that could help acquire or retain subscribers. Furthermore, you can use demand data to identify optimal release strategies and pricing, support global SVOD expansions, and map local whitespace. In Canada, "Arrow" experienced a demand spike in late January 2024, which can serve as valuable information for strategic decisions regarding promotion or marketing.
Another valuable use of demand data is to ensure that your content is being seen by the right audience on your platform. Parrot Analytics powers discovery and recommendations, enabling executives to assess the best talent, brand, TV shows, and genres to acquire for expanding audiences. For example, "Arrow" scored outstanding in franchisability, which means that it has the potential to become a franchise or spinoff. This information can help you identify which content has the potential to monetize IP further.
Finally, demand data can be used for programming decisions as well. By examining the top 10 global markets where "Arrow" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show (1x) in each of these markets, indicating that it could be a good choice for international programming.
In conclusion, demand data can be used to help content executives in various settings make more informed decisions by providing valuable insights into audience engagement, regional reach, and content valuation. By applying these insights to strategic decisions regarding content acquisition, distribution, marketing, and programming, content executives can anticipate and respond to audience demand more effectively, driving revenue and growth.
Arrow's travelability to Canada in the last 30 days is 52%, which means that the audience demand for Arrow is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Arrow travels internationally.
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Acquire the best shows from partners such as The CW to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Arrow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as The CW by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Arrow, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Arrow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arrow, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 3, 2024, 1:02 p.m. PST using global demand datasets from Parrot Analytics for Arrow in Canada. We provide our partners with extensive content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.