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TV ratings for Aussie Gold Hunters in Canada. Discovery Channel TV series

Aussie Gold Hunters

Original TV Network:
Discovery Channel
Genre:
Documentary
Release type:
Network
IMDB Rating:
6.8

Three teams of gold prospectors take a gamble to strike it big, deep in the wild west of outback Australia. (Season 1)

How well is this TV series doing in Canada?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: Using 'Aussie Gold Hunters' as a Case Study for Informed Content Decision-Making

Parrot Analytics Insights - February 2024

As an entertainment executive, it's crucial to have access to an independent measure of your content's global performance. Parrot Analytics' demand data can help answer crucial questions that guide content acquisition, distribution, and programming decisions. Let's take a look at how our analysis of "Aussie Gold Hunters" in Canada during February 2024 can help you make more informed content decisions using demand data.

First and foremost, demand data powers content valuation to help you determine how much a series is worth and what it can contribute to your platform. According to our analysis, "Aussie Gold Hunters" had 4.9 times the audience demand of the average show in Canada over the last 30 days, indicating that it is a highly valuable title. Demand for the show has been increasing recently and the show's rank moved up by 111 spots during February in Canada. These figures suggest that "Aussie Gold Hunters" can be a strategic asset to your streaming platform.

Demand data also helps gauge the popularity of a TV series relative to the market average, as well as identifying audience tastes and preferences. For instance, our analysis showed that "Aussie Gold Hunters" ranks at the 98.7th percentile in the documentary genre in Canada during February. Our research also revealed that other shows that fans of "Aussie Gold Hunters" like are "Bering Sea Gold", "Gold Rush: White Water", and "Survivor" among others. This information can help inform your decisions on what other content to acquire to attract and retain subscribers effectively.

Another useful dimension of our demand data is the ability to map local whitespaces and to optimize release strategy and pricing. Our analysis of "Aussie Gold Hunters" in Canada showed a 10.3% increase in audience demand in February 2024. This finding highlights that the show's release strategy and pricing are working well to keep audiences engaged and to drive demand.

Demand data also enables TV executives to gauge a show's longevity and momentum and facilitates decision-making in terms of franchisability and reach. Our analysis showed that "Aussie Gold Hunters" has good longevity and outstanding momentum. However, the show's franchisability is only okay, while its reach is good. These findings help TV executives make informed decisions on whether to pursue spin-offs or franchises as well as how to target and grow a show's reach.

Lastly, Parrot Analytics' demand data can help explore travelability opportunities to support global SVOD expansion. According to our analysis, "Aussie Gold Hunters" had good worldwide audience demand across all platforms, and its travelability is okay. Audience demand for the show in Canada was 41% of its demand in Australia, which can inform your decision-making on how to allocate funds to maximize future content investments.

In conclusion, Parrot Analytics' demand data is a powerful tool that entertainment executives can use to make more informed decisions when it comes to content acquisition, distribution, and programming. Our analysis of "Aussie Gold Hunters" in Canada during February 2024 highlighted how demand data can power content valuation, help understand audience tastes and preferences, optimize the release strategy and pricing, and gauge the longevity and momentum of a show while exploring travelability opportunities.

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More news about Aussie Gold Hunters:

How fast is demand for Aussie Gold Hunters growing?

Last 30 days
-18.1% Change in demand
On a rolling 30-day average basis, we compare TV demand in Canada for Aussie Gold Hunters to the preceding 30 days: Demand has decreased by -18.1%

Documentary performance

Last 30 days
98.8% Percentile rank
Aussie Gold Hunters ranks at the 98.8th percentile in the Documentary genre. This means Aussie Gold Hunters has higher demand than 98.8% of all Documentary titles in Canada
Title position in Documentary
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
29% Travelability to Canada

Aussie Gold Hunters's travelability to Canada in the last 30 days is 29%, which means that the audience demand for Aussie Gold Hunters is 29% of the demand in its country of origin, Australia. Click through to another market to discover how well Aussie Gold Hunters travels internationally.

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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Aussie Gold Hunters.

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Aussie Gold Hunters from partners like Discovery Channel.

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Fuse art with science for the next global hit

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Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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Are you seeking distribution for Aussie Gold Hunters? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Aussie Gold Hunters. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

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    Deploy high impact marketing campaigns for pre-release titles.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Aussie Gold Hunters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

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How popular is Aussie Gold Hunters around the world?

Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Aussie Gold Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Aussie Gold Hunters also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aussie Gold Hunters, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.

This page has been revised on March 28, 2024, 3:36 a.m. PST using global television demand analytics from Parrot Analytics for Aussie Gold Hunters in Canada. We provide our partners with comprehensive subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.